With the world in hibernation, there’s no better time to rework your website and prepare for a post-pandemic sales world which is sure to be tougher and more difficult than ever before.
Making sure you're answering your prospect's questions and building trust is critical now more so than ever before.
1. Check every page and refocus your sales message.
What seemed normal a couple of weeks ago for many businesses, is now so different.
How many pages do you have that aren’t hitting the mark? An extensive website audit will discover any faults and give you the chance to polish up.
Chances are very high that you will realize your most important marketing asset is lacking. What should you be saying with your new handcrafted message?
We are all now dealing with a market that requires a lot more empathy.
Many businesses havent had to change their offer for years and now find their websites are out of date.
And as a result of that, you need to be changing your message and re-crafting what your offer is. This is the perfect time to get stuck into your website.
2. You Key People have more time
Whilst we are all at home, we have more time. Workplaces are not as busy and there is time returned by avoiding the commute. Working from home requires less effort to prepare, all this means time.
The time is perfect to get key stakeholders in the room to work on your brand message and website. Executives in a "normal" pre-pandemic world are often so hard to pin down to get key messages out.
3. Making sales is harder. Your digital assets need to be remarkable to compete.
It is about to get very competitive once the post-pandemic market returns.
Can your website compete? It’s going to get harder to achieve sales leads if you don't have HubSpot, Marketo, Pardot, Keap and or other marketing automation platforms. Without integrating these businesses into your workflow you are going to be at a disadvantage.
HubSpot continues to be a very powerful market leader in this space, a free demo will show you many reasons to consider an automation investment in your future growth. Can you afford to be left behind more nimble competitors making future investments?
4. Design and user journey are now your storefront
Many SMB websites has been made on the cheap when times were booming and sales were easy. Now your website is going to be judged by much more discerning prospects.
This a new era where average won't cut it. Elegant design and friction-free user journeys are key to playing on a level playing field. Can you afford to be second in the market now?
Check out this free HubSpot course on Frictionless Sales and learn how to remove your customers friction in your digital sales journey.
5. Setup Chat and Chatbots.
The modern-day website tools can now do much of the heavy lifting that people were previously doing. Downloading the free HubSpot CRM gives you a bonus live chat module which is a great precursor into Bot automation. There are many industries where bot automation can help a prospect get to the information they want, fast, without Human interaction.
6. Take advantage of 2020 technology.
WordPress was invented as an open-source Content Management System and was created in 2003. 16 Years later, it still poses an increasingly severe security and resource risk for businesses that choose to deploy it. A lack of standards makes it harder and slower to deploy, creating an impediment to updating your website quickly to move with the times.
So many times we have heard of disputes with WordPress developers that have left business high and dry with a difficult site.
The End of WordPress?
WordPress got popular as it was originally considered free. WordPress is not free, and it's not supported by any one person. The hidden costs make it no longer the case. Furthermore, what cost is attributed to being hacked and having your data stolen?
Wordpress is an open-source CMS platform, that grew from its roots as blogging software. Wordpress is an individual solution to create content, but requires additional integrations or software to attract, engage, and delight customers.
It's time to get off Wordpress and into modern-day CMS. Discover more about this debatable topic here.
If you would like help with your website strategy we offer a range of free services to assist. The Kingdom do free website audits, plus you can get use the free version of Campaign Warrior to audit your website. Check it out here.
Author - Adam Steinhardt - CEO
March 24, 2020
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