In the old days, the salesperson had all the power
The Age of Outbound Interruption Is Dead
What is Inbound Marketing?
Inbound content marketing is creating actions that attract visitors to your website. Once on your site, inbound then converts the customer to a lead based on the content and structure of your website.
With trustworthy content, inbound marketing makes you attractive to strangers.
The Internet changed it all
54% more leads are generated by inbound tactics than traditional paid marketing.
It's now the age of Seller Beware
Goals of a good inbound website
Remember, it's the age of Seller Beware. If you are not completely transparent, then you can face the wrath of social review on the internet, which has destroyed many businesses.
The results of inbound marketing can be remarkable
There are four stages to an inbound marketing strategy.
AttractIn the attract stage, you seek to attract strangers to your website. This is done by blogging, creating relevant keywords and producing interesting social media. People discover your brand and come to your website to learn more.
ConvertOnce on your website, you seek to convert these strangers into prospects using calls to actions, landing pages and forms. These tools gather information about your lead. giving your visitor an offer in exchange for their details. It's important that you make it a win-win for both parties.
CloseIn the close stage, you follow up your prospect with more information to assist them with their purchase. You provide as many answers to your customers questions as possible to help your prospect make their choice.
DelightThe delight stage is about providing smart, customised content to your user, adding value to their experience. Your goal is to add value to customers so they become promoters of your brand.
95% of buyers chose a solution provider that “Provided them with ample content to help navigate through each stage of the buying process” [Source: DemandGen Report]
How do you start inbound marketing?Inbound marketing is easy to start. It's a simply a matter of getting a blog working. By blogging, you can discuss topics that attract strangers to your website. Promote your blog with social media always trying to drive traffic back to your website. Here are 6 easy ways to start inbound.
Some of the benefits of Inbound Marketing
- Inbound marketing creates marketing qualified leads, easing the burden on your sales team to get new business.
- Inbound is helpful to your future customer at all times. Customers gain trust with your efforts to educate them and do business with you.
- Inbound marketing can be automated using the HubSpot platform, making it possible to scale your business lead generation.
The Kingdom is an inbound marketing agency, located in Adelaide, servicing the world. We are the the International HubSpot Partner of the Year, 2015.
With a strong inbound marketing strategy, your website is easier to build and provides content that your customers enjoy from and you get leads.
Inbound marketing can be your ticket to business success.