As a retired Pole Vaulter, I wonder how I ever did it. My journey to an elite, athletic career started as a kid attending Pembroke School in Adelaide, in the 80’s.
By just missing the bronze medal in 1990 Commonwealth Games came a determination to work hard for great success.
While preparing for the Olympic Games, I started a computer retail company, Next Byte. Next Byte would quickly go on to be Australia’s biggest Apple reseller.
Using my computer programming skills, I made the choice of being an application developer or create a retail business using my systems development tools. I chased the retail shop empire option!
As the Managing Director of Next Byte, I grew the company to become Australia's biggest Apple Reseller. In just three years from the start-up, we became the number one channel partner. My experience of leading the Next Byte team into all states of mainland Australia makes it easy to work with business in any capital city.
While Managing Director, I was also the director of the Next Byte internal advertising and marketing department.
With the evolution of the internet, I was quick to begin programming HTML websites, an e-commerce store and developed an intranet that continuously motivated the Next Byte team.
I lead the team advertised on radio, press, television, built retail stores, created the marketing strategy, wrote copy, developed our digital marketing efforts, while working closely with the Apple Marketing team.
The Apple Australia executive team consulted with me often when determining their Australian marketing strategy.
Marketing Innovation - The Driving Force of Next Byte
I built partnerships, promoted dreams and believed in new ways, creating a company that had marketing and brand management at the core of its engine.
As a leader, I motivated our team to be the best Apple Mac sales organisation of a generation. We won lots of awards, but more importantly we won the hearts and minds of our customers by delivering fantastic customer service.
In 2005, with 16 stores nationwide, 140 staff as Managing Director and what felt like the ride of a lifetime, it was time to move on. Digital marketing and information technology are my passions.
Founding The Kingdom
Inspired by the great global brands, and having gained strong global marketing skills by working closely with Apple, it was easy for me to move into the website development, digital marketing and advertising agency world.
In 2009, I founded The Kingdom. I set out to build and create an exotic 5-star advertising agency that created fast turnarounds, engaging content, gorgeous graphic design and provided expert digital marketing, advertising and social media solutions.
The Kingdom is a leading Australian Inbound Marketing Agency. With the power of inbound marketing and the HubSpot sales and marketing platform, we have an impact for the customers who invest with us.
As a keen public speaker, I train our team regularly on content marketing and sales and marketing techniques.
Making sure their skills are sharp and up-to-date. Ready for our customers evolving marketing, digital, design and inbound marketing needs.
Becoming a Content Marketing Expert
With the growth of social media, I have been able to create a fusion of my marketing experience and computer programming talents, becoming a keen inbound marketer. HubSpot is the perfect combination of my lifetime experiences.
I spend most of my day working with the IT and social media marketing teams at The Kingdom, all while driving the strategy for you. You benefit from my 25 years of business marketing and sales experience.
I am a content marketing expert, leading our HubSpot Development team.
I'm determined to help you to discover the power of HubSpot and Content Marketing - it is amazing.
How I Can Help You
- I help businesses grow by creating innovative business plans.
- I help big business by providing attractive communication solutions on time.
- I help big business by managing budgets to the dollar.
- I help small business build their marketing assets to make sales.
- I help The Kingdom expert team to be better at what they do.
- I help our valuable customers solve problems at critical times.
- I help charity groups and not-for-profits gain strategic access to new markets.
- I help all businesses with their website solutions by providing the bridge to creative and programmes.
- I write copy, short and long.
- I'm an explorer of all of the HubSpot Integrations. I love them.
- I help business with the generation of attractive content, clever copy and innovative storytelIing.
- I help small business choose the right project management and accounting software.
- I help big businesses develop strategies to unite internal marketing programs.
- I help all business get more customers to be attracted to their products.
- I provide your business with quick access to our creative services through speedy account management.
- I help our team be responsive to your deadlines.
- I help all business by being groundbreaking in the way The Kingdom provides you with great tools to make sales.
HubSpot, Content Marketing and the Future
To become a content marketing expert, I have invested over 150 hours in learning in the content marketing, social media and publishing space. More recently, I have invested over 100 hours in becoming an expert in the HubSpot Content Marketing platform.
We are Australia's leading HubSpot Certified Partners. We are experts on helping business answer the question, What Does HubSpot Do? Content marketing and smart storytelling is the way of the future. To be found on Search Engines, you need to be interesting - and in the right places.
We want to be the number one HubSpot Certified partner in the world, with delighted customers and world leading innovative processes.
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- Brand Development
- Digital Marketing
- Marketing Communications
- Online Marketing
- Social Media Marketing
- Business Strategy
- Email Marketing
The Software I’m an Expert At
- Filemaker Pro Developer and mobile app creator
- Facebook Advertising
- HubSpot Automated Sales and Marketing Platform
- LinkedIn Company Pages
- MailChimp Email Marketing Development
- Microsoft Word and Long Publishing
- Google Apps for Business
- Keynote and Prezi interactive animated slide shows
- WorkFlow Max, implementer.
- Anything to do with the Mac, after being an owner since a Mac Plus in 1988.
- I’m was the Manager of Becchara Palmer, Olympic Beach Volleyballer.
- I represented Australia again at the 1994 Commonwealth Games, in between missing the ‘92 Olympics by only 5cm.
- In ‘96, I missed the Atlanta Olympics, again by cm’s and retired from Pole Vault with a best of 5.51m, (18ft) just as Next Byte was taking off. The failure I felt in missing the Olympic Games is what drives me to success in business.
- I founded Next Byte in 1995 by renting a desk in an office in exchange for database programming. Next Byte sold for $31 million back in 2007.
- Zaahn Johnson was the first Next Byte employee in 1996, she works with The Kingdom today as our Operations Director.
- I'm an old school web programmer, pioneering EDM HTML development. In the late 90's, Steve Jobs once held up my email marketing piece as an example of how it should be done at an Apple marketing conference in 1999.
- I led Next Byte to 13th place in the BRW Fast 100 rankings of 2002.
- I was on Track and Field Scholarship at the University of Washington in 1988 when IT was growing around me in Seattle.
- My first taste of an innovative TV commercial was a 16-year-old pole vaulter, featuring in a bread as hulk like exploding boy, back in 1986.
- I led Next Byte into an attempted $100m merger back in 2000, only to discover fraud by the other partners and pulled out just before the Doc Com bubble ravaged tech. This was filmed and made into a 4 part mini-series on the ABC called "Going Public”. Before she came Princess of Denmark, Mary Donaldson was part of this production as a marketing account manager for the Sydney branding agency Love Branding.
- Back in 1990, I programmed a game using Intel 8086 assembly language.
Thanks for discovering more about me. I hope that I have provided you with a valuable insight into the endless possibilities that we can achieve by doing business together.
Call me at The Kingdom +61 8 8232 1125
Call me on Mobile +61 418 790 355