Having an online presence is essential for almost all businesses.
With that in mind, the challenge comes with understanding how to successfully build it.
Companies with tested, effective digital strategies put themselves at a significant advantage in a range of areas, particularly when it comes to lead generation, customer engagement, and recurring sales.
One key component of building a successful digital marketing strategy is SEO. But it is still a challenge for many businesses and even a 'dark art', as they struggle to understand and implement a successful SEO strategy.
As a Diamond HubSpot Partner, The Kingdom helps you build SEO optimized pages that rank your website higher on search engines like Google.
HubSpot has SEO marketing software that helps you build your authority in search.
Plan and optimize your strategy with the SEO dashboard. Using the HubSpot CMS, we build website pages optimized for search. As a result, more organic traffic reaches your site, increasing sales and word of mouth.
HubSpot's SEO tools give you the insight and analysis you need to measure, manage, and optimize your SEO strategy. The Kingdom team knows how to get the most from your HubSpot investment. The Kingdom applies the latest technology, using HubSpot and internet marketing techniques to help your website reach the top of Google and other search engines.
This is the amount of search traffic your website gets from search engines. If you have a high ranking on the search engine results page, your organic search traffic will be high. This traffic is free of charge as long as you have not used any paid advertisement.
Search Engine Optimization, or SEO, is the process of increasing your visibility in search engine results without paying for advertising - this is also referred to as 'organically'.
It is done by updating the content on your website pages and in the back end of your website to help search engines, like Google, better understand what your content is about and to help users to find it.
By improving your content, you will appear higher in search engine results to users searching, you will gain more visibility, and increase visitor traffic to your website.
If you want your website to increase its page ranking, we can help you implement a tested SEO strategy. The key to a successful SEO strategy is understanding and improving the ranking factors. These are factors such as keyword density, content quality, brand recognition, engagement, and more. These will all play a role to determine how high your website will rank in search engine results.
Here are some of the steps involved in helping your website rank among the top websites in Google and other search engines:
• Web Design Issues include broken links, incorrect meta tags, duplicative content, etc.
• Technical Issues – such as the presence of malware, HTTP error codes, insufficient security, etc.
• Content Issues – poor grammar, incorrect links, insufficient information, lack of keywords, etc.
• Legal Issues – such as lack of copyright information, unsatisfactory Terms & Conditions, deficient Privacy Policy, etc.
Website Audit
Firstly, your website will undergo a thorough "audit" to discover how well it is currently performing. We'll look at your website analytics and find opportunities to improve your keyword rankings.
Crawling and Indexing
Search engines like Google are designed to index every single page, category, product, and manufacturer on your site. They'll scour the internet for your web pages, decipher the data within them, and build a massive collection of pages that'll show up in search results for potential customers.
If a page isn't being crawled by Google properly, it won't be included in their indexed data – meaning no traffic potential for your business.
Ranking
We find that a good SEO strategy consists of three stages. In the first stage, you work to increase the relevance and quality of your content on your site. Then you focus on building links to your site from other reputable sources while making sure that your site architecture is such that it can be easily crawled and indexed by search engines.
Next, we analyze what people search for within your market and include these keywords in your site's content.
HubSpot SEO tools are provided to help you optimize your content for search. The tool will recommend actionable items that should be performed to improve search rankings effectively.
This is how you start receiving more organic search engine traffic to your site and finally seeing more sales.
Mobile Optimisation
Mobile traffic as a percentage of all web traffic has been steadily increasing each year. Given that Google will index your mobile site first and display it in the mobile-only search results for visitors using mobile devices, it is essential that your mobile website not only functions but load quickly.
Search Engine Optimization (SEO) is the key to increasing website traffic and improving your search engine ranking. At The Kingdom, we help you conquer the search engine kingdom by creating an effective SEO strategy that builds your online presence sustainably. We will start by auditing your current website.
While we do our audit, we look into the following areas:
Keywords and Analytics
We will begin by reviewing keyword opportunities. We compile a list of search terms for which you currently rank and those for which you want to rank higher. We compare this information with data about your competitors to help identify new opportunities.
Accessibility and Indexing
Your website needs to be visible and accessible to the index to get found in search. We'll review your sitemap and content structure, missing HTML features (like image alt tags), and internal links to ensure that search engines can access every page.
Ranking Factors
Effective optimization of your ranking factors can be a powerful tool that helps you outrank the competition by displaying your website earlier in search results. Our content optimization services ensure that your site presents the best possible information for Google to index. We'll focus on keyword density, source code and HTML markup, external linking, and other factors that can improve your rankings.
Competitors
Competitive analysis is a precious resource for improving your website's performance and discovering new opportunities. Ranking opportunities, further keyword analysis, site linking, and content performance analysis are just a few examples of what we can find by benchmarking your site against those of your competitors.
Ask these questions about your marketing.
Your current state: What are your current traffic, conversions, and SEO ranking?
Improvement ideas: What are your website traffic and SEO ranking goals?
SEO Report: We provide you with an SEO report that contains actionable tips to make your site more search engine friendly.
SEO Strategy: We create an SEO strategy that outlines everything that needs to be done to achieve your goals.
Built for marketers and SEO professionals, HubSpot's SEO software is a complete platform that helps you create, execute and optimize your content strategy.
The Kingdom will:
Monthly SEO retainers start from $1500 per month and vary based on the website's size.
The HubSpot SEO tools are provided to help you optimize your content for search; The Kingdom help you get the most of this and maximize your website rankings.
The Kingdom helps businesses build powerful digital marketing tools to get value and growth from their HubSpot investment. Login to the HubSpot CRM then speak to The Kingdom team today.
