How to turn your website into a lead generating asset?

Designing a website is a challenge. It is the combination of creative design and strategic, sales rich content, which is all then computer coded. For many businesses, a website is the most valuable component of their advertising and marketing strategy. Your website would cost substantial money to replace. Do you have your website valued on your balance sheet as an asset? A robust, sales lead generating website has extraordinary importance and can push up the value of your business even more so if you are getting loads of organic search traffic to your site. So how do we build your organic sales leads generating powerhouse that will add value to your balance sheet?

So how do we build your organic sales leads generating powerhouse that will add value to your balance sheet?

1. Know where your traffic comes from.

Make sure you have Google Analytics, or better still HubSpot Marketing Hub. With this, you can tell what type of traffic you are getting, discovering your best content and areas to improve. Record your numbers each month. This sets your benchmark for improvement.

2. Get on the front page of Google for your category.

Everybody wants a website on page 1 of Google. But how do you get there? It is Google's job to serve results to its customers based on the questions they are asking. Google looks for the content on the internet to provide the answers to its customers' questions. It is your job for your website to provide the answers to Google's questions. If you are not providing solutions to Google's problems, then your competitor will be.

3. Take your prospects on a journey of trust.

The Kingdom creates valuable content that allows prospects to discover the information and answers they need to trust your business. The more content created, the higher the number of questions answered. The more responses, the greater your ability to feed Google with answers for searchers, but more importantly the more your prospect will trust you.

4. Get the HubSpot Free CRM with a tracking code working for you.

After installing the HubSpot Tracking code, your sales team will have quality information and data about which pages your conversions have visited. Classify your pages into their sales funnel location. By placing your pages into their sales funnel locations, you have visibility on how far down the funnel your prospects are. This provides you with a significant advantage in the sales process. By segmenting your pages, so they match your sales funnel gives you invaluable data for your sales team.

5. Classify your pages into their sales funnel location

By placing your pages into their sales funnel locations, you have visibility on how far down the funnel your prospects are. This provides you with a significant advantage in the sales process. By segmenting your pages, so they match your sales funnel gives you invaluable data for your sales team.

6. Answer One Question Per Web Page.