There are several ways to generate traffic, especially if you're looking for free or low-cost methods. The key is to develop an inbound marketing strategy that will be effective and can attract the right target audience for your business.
When planning for inbound marketing, the first thing you need to do is define your target audience. Start by creating a list of who would be interested in your products or services.
Advertising and promotional strategies can be as simple as utilising various tactics to increase traffic to your website. Basic plans include a mailing list, affiliate programs, and search engine optimisation (SEO) techniques.
Your website needs exposure to the public. How is this done? Advertising and promotional strategies will help to expose your website to its targeted audience. Please don’t be overwhelmed with many methods to market your site. There are many tools available to help you get remarkable results.
Check out these ways to generate traffic to your website.
Submit Your Website to the Search Engines
This may sound like a no-brainer, but it's incredible how many people neglect this essential step. The first step is to ensure that you have a simple, straightforward, and accurate description of your website and what it's all about.
Invest In SEO by Adding Keywords
Search engine optimisation (SEO) is the process of increasing the volume of traffic to your website.
SEO can be done in several ways, but they all have one essential thing: the selected keywords are relevant and fit each page.
Keywords should be selected carefully for each page. A page that relates to many keywords and is different from the rest is what you need. For example, a page about home remodelling sells everything from roofing to installation.
It is a collective keyword that will be very difficult to rank with just a single source page. But you can have a page about roofing and convert the reader into a buyer with a specific keyword, home remodelling, on that particular page. Then, you could have other pages with more details related to home remodelling, like sliding or building maintenance for the overall site.
“With Google now as much a verb as a company name, search engine optimisation (or SEO) – the process of increasing a site's odds of ranking high in the search stacks – is a key consideration for any e-commerce player.”- Forbes
Your website comprises several pages, and each page has a unique function. If you wish to get a higher ranking, your web page should be optimised to appeal to Google’s search engine algorithm.
“Search engine optimisation should be a part of your marketing program.”- Huffington Post.
Link Your Site With Backlinks from Other Websites
Building relevant links to your website is another way of promoting your site. These links are called backlinks. This process can be very complex but extremely rewarding.
If the anchor text of the linking page is your keyword phrase, you'll see double benefits. You will also begin to improve the relevance of the page. “The more backlinks a page has, the more organic traffic it gets from Google.” (
Ahrefs).
Most top-ranking pages get ‘followed’ backlinks from new websites at a pace of +5%-14.5% per month.” (Ahrefs)
Newsletters and Email Marketing
A large number of websites will allow you to send them NEWSLETTERS. These will be automated emails that contain relevant information. Knowing the target niche, audience and needs will determine the best way to introduce your brand and move your site forward. When submitting your newsletter, it is essential to keep its content relevant to your site's focus.
Don't go overboard with the sales pitch to annoy your readers. They are probably there because they want something. The EMAIL is the primary step toward reaching the target audience. Make sure that your newsletter offers them the service or the product they need.
Use Social Media To Distribute Your Content
The link to social media accounts has become more critical than ever as more people do their business online. Many social media strategies aim to attract and engage fans and followers. Social media platforms are also crucial tools to drive potential customers to your website, increase organic traffic and increase awareness of your business.
Businesses need to have an online presence to reach a broader audience in today's digital age. While there are many different ways to create an online presence, social media is one of the most effective and efficient methods. Social media can help businesses connect with potential and current customers, build relationships, and boost sales when used correctly.
“Facebook is the primary content distribution channel for marketers today.” - HubSpot State of Marketing Report, 2021
Match Your Web Page Title To Your Keywords
Now that you've built traffic and a good consumer base, it's time to convince your customers to keep coming back to your website and your services. To do this, the page title needs to be designed to match the intended keywords.
Having a clear and accurate title with the relevant keywords helps both search engines and online users find your content, use it to answer their questions or fulfil a service they need, and clearly understand what your content is about. Remember that authenticity and uniqueness are crucial to SEO title optimisation.
Linking your site is the most effective way of gaining reach and trust for your website. Getting to be searchable online is not easy; you only need to be consistent and smart with your marketing and promotional strategies. Sooner or later, your website will be highly-viewed, visited and ranked on the first pages of Google search results.
Get Help From The Kingdom
With years of knowledge and experience, our certified HubSpot development team can build you a great, search-friendly website using the power of inbound marketing principles.
We have an expert team of certified HubSpot developers and experts who have in-depth knowledge of all the features of HubSpot and how to implement them on your website. We have extensive experience working in the HubSpot platform and the HubSpot CMS and can help you set up and optimise your new website the right way.
To help your website to meet your business objectives we can develop a marketing campaign based on inbound strategies. We do that with content marketing, social media profiles and a complete marketing strategy to get you leads and sales.
Helpful Content to Learn More
HubSpot is jampacked with powerful marketing and social media tools that can really blow away the competition and supercharge your growth.
On Episode 18 of the ClubSpot show, Zaahn Johnson and Adam Steinhardt took a deep dive into HubSpot's industry-leading social media tools to show you how to master these vital features and grow your business's social media presence.
Watch the full ClubSpot episode to learn tips from the experts on:
- Connecting your social media channels to HubSpot's social media tool
- How to use social media to drive conversions
- The crucial benefits of HubSpot's campaign tool
- Managing multiple social media accounts
- Perfecting publishing times for maximum engagement
- Tracking visitors to your website from social media
%20Homepage/H1-Group%2096539.png)
