It's the HubnSpoke flashback episode. We go back to the basics of the reason why we have a podcast. Why is it called Hub and Spoke?
Creating the content on your website is the central point. From here you are able to publish your content and distribute them through social media channels.
Inbound marketing is all about getting more leads and sales from your website. But what is your strategy to get your content out there?
Companies that published 16+ blog posts per month got about 4.5X more leads than companies that published 0-4 monthly posts.
(HubSpot, 2015) (Source: https://www.hubspot.com/marketing-statistics)
Publishing content with links back to your website via social media generates leads traffic. Free traffic that you would otherwise only get through using ad engines like Google Adwords and Facebook paid to advertise.
Push out your content to as many different locations as possible, making sure you have a link back to the website. This is the Hub and Spoke publishing theory.