If you own a business and have no idea what digital marketing is, and you’re wondering "does my business need it?" Listen to our podcast now.
Let's start with a simple question - what is it?
In this episode of the Grow Sales Fast Podcast, we give you interesting insights into digital marketing and its power. We give you the three things you need to know about digital marketing.
Digital marketing is using the internet to advertise and promote your business. Increasingly, customers are turning to the internet for answers. It’s where they research and find the product they want, and the businesses that are selling the services they need. You need to be where your customers are, and that’s online.
In this episode, we answer the big question, does your business need digital marketing?
The answer is easy, do you want to survive as a business over the next 5-10 years or disappear? When customers need answers they turn to Google. Google finds the answer by searching different websites.
For your website to have great content, it must contain the answers to your customers questions. Search engines send the customers to your website. Once the customers are have found you by search engine marketing, it is up to the quality of your website to lead nurture them. Inbound marketing is critical here.
What is inbound marketing?
Inbound marketing is the process of attracting, converting, closing and delighting your customer. Inbound marketing is all about converting your customer with interesting and attractive content. Content that solves their problems.
Our smartphones are a powerful computer in our hand with 24/7 access. Customers are busy, so it's quicker and easier for them to Google something on their phone. That also allows them to compare products, costs and reviews within minutes.
Social media is a huge part of digital marketing. In coming episodes, we will touch on social media more and more. Subscribe to the podcast today to keep up to date.