What Is Lead Nurturing and How Can It Help Your Business?

Lead generation is the lifeblood of a business. But, the lead generation game is changing. Now, better than ever before, we can utilise the internet to optimise the way we gain and nurture leads, and this is proving to be a real game changer.

Lead nurturing allows you to track where the potential customer are in the buying cycle.

Clever lead management uses Cloud software, like the HubSpot marketing platform, to develop an automatic, email driven, follow up process.

Lead nurturing is all about providing your customers with information at key times.

One of the great benefits of the HubSpot marketing platform is that all emails can be personalised with specific client data - plus it offers strong statistics and digital marketing campaign management analysis.

Simple steps into the digital marketing world can be taken by having an interactive and responsive website, effective social media strategy and great content. Content marketing, combined with a powerful software tool like HubSpot, can bring in big wins for your business.

Being active and effective as a brand online serves to drive traffic back to your website - inspiring people to investigate more into who you are and what you offer.

The rise of social media is also giving us all a great opportunity to improve our customer relationship management. With the increased online presence, we are able to interact and engage with our consumers with ease and in real-time, so we are able to answer questions, fix problems and enhance their customer experience with the brand.

Customer service excellence is still one of the best ways to successfully nurture leads, and generate more of them - but the internet has given us the opportunity to dramatically improve how we deal with our consumers.

 

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When conducting lead nurturing, it helps to consider the following:

  1. Research the buying cycle with sales team
  2. Develop campaign goals
  3. Write each email
  4. Test the campaign
  5. Measure the results
  6. Optimize the emails

 

There are a range of marketing platform software tools that do this very well, including:

  1. Hubspot
  2. Eloqua
  3. Fusionsoft
  4. Pardot

 

The Kingdom is a HubSpot Certified Partner, and a leading inbound marketing agency, so if you are interested learning more about it, feel free to contact us.

If you want to learn more about how to improve your customer service, digital marketing and generate more leads, we would be happy to help you. Contact The Kingdom today for a free consultation, and enjoy the dynamic communications solutions offered by our experts.

Our Grow Sales Fast business system is specifically designed to give you the tools you need to plan and structure your marketing. Combine this with HubSpot, and you have a powerful solution.

Want to learn a little more about a marketing strategy that will help you to generate and nurture more leads? If so, download The Beginner's Guide to Inbound Marketing today.

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