Digital vs Traditional Advertising Media - Which is Better?

 

Are you unsure of the ROI traditional media brings to your business? What is better? Traditional media or digital advertising?

The digital marketing world is taking over, but does this mean that old ways of advertising like TV commercials, radio, billboards and press are dead? Is it true that outbound marketing methods don't work like they once did?  

What does a CEO, CMO or business owner do to get new sales leads in the digital age?

Traditional mediums have a hard time giving direct ROI measurement. Digital marketing is very good at providing instant insights. However TV, radio and print are great at reaching really big local audiences, but digital marketing is very effective at global audiences using the power of SEO and the Internet.

So what is the best marketing tool for your business?

To help solve this problem, our inbound marketing experts analyse the the benefits of focussing on the buyer's journey. Our team has years of experience in both inbound marketing and outbound marketing and highlight the benefits and weakness of both. 

outsource.png
After years of advertising and inbound marketing, and being HubSpot Partners to many businesses, Managing Director Adam Steinhardt and social media expert Zaahn Johnson can help you solve your media problems with these helpful video tips.

82% of buyers viewed at least 5 pieces of content from the winning vendor.   [Source: Forrester] 

Investing in a great website should be fundamental for your business as it assists the conversion process. Blind investment in traditional media and forgetting about digital media is very common, but the two should be complimenting each other.

globe_2.png

Whether you are a small to medium business or a mass-market business, this video can help you distinguish how to balance digital and traditional media advertising. 

Worried you are over-spending on your marketing? Stressed about time-management? Why not take our 5 step digital marketing health check to see how you score.

Do you have a question? We offer a special deal where an entire show can be dedicated to answering your question

We provide you with free sales and marketing advice with our Facebook Live video series. Live every weekday at 3pm. 

Discover more:

Digital vs Traditional Media - Which is Better for your Business?

Understanding TOFU, MOFU and BOFU

Are you Overloaded Trying to do Digital Marketing?

If you would like to learn more about how digital marketing can help you, check out this free eBook.

The Kingdom HubSpot Platinum Partner - The Beginner's Guide to Inbound Marketing

avatar

Written by Adam Steinhardt, covering topics like Inbound marketing Digital Traditional Media

About The Author

avatar

Adam Steinhardt The Kingdom Chief Executive Officer. After 14 years as a pole vaulter, representing Australia, Adam was the founder and Managing Director of Next Byte - Australia's largest Apple Reseller back in 1995. After ten years in the business, he sold out and in 2009 founded The Kingdom. As CEO, he is the head of the HubSpot Inbound strategy, creative direction, account management and making sure that your business profits by using our services. Adam is Inbound, HubSpot and Partner Certified by HubSpot. In September 2015 The Kingdom was presented the HubSpot International Partner of the Year award, and International Rookie of the Year Award. You can find Adam Steinhardt on Facebook Twitter Google Plus LinkedIn this website

Speak to The Kingdom, and discover how our Inbound Marketing and Lead Generation techniques help Melbourne, Sydney, Brisbane, Gold Coast, Perth and Adelaide businesses to grow sales fast using the HubSpot Sales and Marketing platform. We are Australia's leading Inbound Marketing Agency and the Hubspot International Partner of the Year 2015.


The 30 Greatest Lead Generation Tips, Tricks and Ideas.

Want more great content? Subscribe today.


Back again? Read our latest posts.