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Episode 36 - Why #SMMW17 has Facebook as the #1 Business Tool You Need

San Diego was the location as over 4000 social media, content marketing, inbound marketing, podcast, and digital sales and marketing experts from all over the globe gathered for Social Media Marketing World 2017.

The Kingdom's inbound marketing experts Zaahn Johnson and Adam Steinhardt were in the thick of the action. Here is what they had to say about it:

Social Media Marketing WorldSocial Media Marketing World 2017 is the world's largest social media marketing conference. By attending, you'll make connections with 120+ of the world's top social media pros (plus 3,000 of your peers), and you'll discover amazing ideas that'll transform your social media marketing.

Did we agree? We sure did, It was a fantastic conference. In this episode, we discuss our key takeaways from the conference.


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Facebook, continues to be the mightiest social media of them all, especially as the advertising options for knowledgeable digital marketing experts continues to thrive.

If you are looking for the winner of the big traditional marketing vs. digital marketing showdown, then there can be no doubt that presently, Facebook is the heavyweight champion.

In the past two years, content consumption on Facebook has increased 57%.

(HubSpot, 2016) (Source: https://www.hubspot.com/marketing-statistics)

Digital ad influence is increasing all the time, and with the recent addition of being able to create an audience for your Facebook visitors, it gets even better.

Facebook continues to have the most engaged users -- 70% log on daily, including 43% who do so several times a day.

(Pew Research Center, 2015) (Source: https://www.hubspot.com/marketing-statistics)


In every episode of HubnSpoke we assess the pros and cons of HubSpot. This week Adam is seeking computational capacity on properties for the deals section on the HubSpot Free CRM. The ability to perform simple math computations would be remarkable. Zaahn Johnson, is wanting the ability to add people to the call queues.

If you are looking for training and help on the HubSpot platform, then we are here to help. Simply book in a time with Adam Steinhardt to work out your training needs.

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About The Author

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Ryan Winter My path to The Kingdom might seem a little unusual, via 8 years in the music and publishing industries. During my time I was fortunate enough to work across print, digital, radio, in PR and publicity and on projects alongside the State Government. I love working with words to find creative and unexpected solutions for clients.

Speak to The Kingdom, today. We are a Platinum HubSpot Partner and software developers. Discover how our Inbound Marketing and Lead Generation techniques help Californian, Melbourne, Sydney, Brisbane, Gold Coast, Perth and Adelaide businesses to grow sales using the HubSpot Sales and Marketing platform. Headquartered in Irvine California, with our growth hackers located in Adelaide South Australia, we provide digital marketing and social media services for your business. We are Australia's leading Inbound Marketing Agency and the Hubspot International Partner of the Year 2015.


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