How does ice cream relate to your sales funnel? How can it help your business to gather more website visits and leads?
In the digital age, it's all about building trust with your potential buyer through your website. But how can you attract them to your website in the first place? How can you engage with your consumers in alignment with their buyer's journey?
47% of buyers viewed 3-5 pieces of content before engaging with a sales rep. (Demand Gen Report, 2016) (Source: https://www.hubspot.com/marketing-statistics)
This is where the sales funnel comes in.
So what is TOFU, MOFU and BOFU and how does it relate to the journey your customers go on when going down your marketing funnel?
TOFU, or Top of Funnel, is related to the pages and blogs on your website that introduce your business.
MOFU, or Middle of the Funnel, is that section of the sales funnel that is all about the consideration of the features and benefits of your product or service.
This is the part of the sales funnel that has your prospects considering if they trust you and your business enough to move forward to the purchasing stage.
The bottom of the sales and marketing funnel, BOFU, refers to those website pages that aid prospects with their transactional purchasing decisions.
So where does the ice cream come into it?
The Kingdom Operations Director, Zaahn Johnson, and CEO Adam Steinhardt have invented the ice cream on top of your sales funnel.
Discover what this ice cream marketing concept is all about in the latest episode of The Kingdom's Podcast, HubnSpoke.
Plus in this edition, Adam comes up with a fresh idea for a HubSpot innovation, whilst Zaahn has her #girlboss impediment fixed on the spot... find out more by listening here...
Adam Steinhardt The Kingdom Chief Executive Officer. After 14 years as a pole vaulter, representing Australia, Adam was the founder and Managing Director of Next Byte - Australia's largest Apple Reseller back in 1995. After ten years in the business, he sold out and in 2009 founded The Kingdom. As CEO, he is the head of the HubSpot Inbound strategy, creative direction, account management and making sure that your business profits by using our services. Adam is Inbound, HubSpot and Partner Certified by HubSpot. In September 2015 The Kingdom was presented the HubSpot International Partner of the Year award, and International Rookie of the Year Award. You can find Adam Steinhardt on Facebook Twitter Google Plus LinkedIn this website