What is MOFU? Why It is Important to Your Lead Nurturing Process

What is MOFU? It's the Middle Of the Sales Funnel. 

Why is it such a big deal for your website?


TOFU, MOFU and BOFU are key phrases used to describe the inbound marketing process of your website. These are super important terms.

As an inbound marketing agency and HubSpot Diamond Partner, we are training our clients constantly on maximising their buyers journey. Even when we used to be an Adelaide-based advertising agency, the funnel process was critical to sales conversion. 

So how do you convert your prospects into sales? How do you nurture your leads down the sales funnel? Social media expert Zaahn Johnson, and chief strategist and CEO Adam Steinhardt discuss why the middle of the funnel conversations are so important to your business. 


The Kingdom HubSpot Inbound


The Kingdom gets you maximum return on your HubSpot technology investment. What is HubSpot, and how much does it cost? Find out more.

For a limited time we are offering a free sales training assessment. Simply click on the Call-To-Action below to sign up.

Discover more:

The Inbound Sales Funnel Explained

4 Steps to Get Inbound Marketing ROI

How Do You Get Content Marketing Happening In Your Business?

10 Reasons Why Outsourced Marketing Should Be Considered


Find out more about Sales Training