What is MOFU? Why It is Important to Your Lead Nurturing Process

CEOWhat is MOFU? It's the Middle Of the Sales Funnel. 

Why is it such a big deal for your website?


TOFU, MOFU and BOFU are key phrases used to describe the inbound marketing process of your website. These are super important terms.

As an inbound marketing agency and HubSpot Platinum Partner, we are training our clients constantly on maximising their buyers journey. Even when we used to be an Adelaide-based advertising agency, the funnel process was critical to sales conversion. 

So how do you convert your prospects into sales? How do you nurture your leads down the sales funnel? Social media expert Zaahn Johnson, and chief strategist and CEO Adam Steinhardt discuss why the middle of the funnel conversations are so important to your business. 


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Discover more:

The Inbound Sales Funnel Explained

4 Steps to Get Inbound Marketing ROI

How Do You Get Content Marketing Happening In Your Business?

10 Reasons Why Outsourced Marketing Should Be Considered


The Kingdom Sales Training



Written by Adam Steinhardt, covering topics like MOFU Sales Funnel Buyer Journey

About The Author


Adam Steinhardt The Kingdom Chief Executive Officer. After 14 years as a pole vaulter, representing Australia, Adam was the founder and Managing Director of Next Byte - Australia's largest Apple Reseller back in 1995. After ten years in the business, he sold out and in 2009 founded The Kingdom. As CEO, he is the head of the HubSpot Inbound strategy, creative direction, account management and making sure that your business profits by using our services. Adam is Inbound, HubSpot and Partner Certified by HubSpot. In September 2015 The Kingdom was presented the HubSpot International Partner of the Year award, and International Rookie of the Year Award. You can find Adam Steinhardt on Facebook Twitter Google Plus LinkedIn this website

Speak to The Kingdom, and discover how our Inbound Marketing and Lead Generation techniques help Melbourne, Sydney, Brisbane, Gold Coast, Perth and Adelaide businesses to grow sales fast using the HubSpot Sales and Marketing platform. We are Australia's leading Inbound Marketing Agency and the Hubspot International Partner of the Year 2015.

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