What is content marketing? How do sales funnels work? Can social media really help your business?
What is HubnSpoke?
It represents the ways in which you market your content.
Hub = blog
Spoke = vehicles used to push the content out (Facebook, emails, LinkedIn, etc.)
Using HubSpot for Content Marketing
HubSpot is an automated software program that lives in the cloud and is created for sales and marketing people. It is a dynamic company and a powerful tool with apps for social media publishing, calls-to-action (CTA), workflows and free customer relationship management (CRM) tool.
Some background information on HubSpot
- Originated in Boston where the Head Office currently is.
- Over 1,000 staff ensure the software is constantly evolved and well supported.
- Offices are located around the world, such as Sydney, Dublin and Singapore.
- Listed in NASDAQ.
It is easy to use and beneficial as you only need one password for multiple apps. One major benefit is that HubSpot joins your contacts database to your website so you are aware of who is on your website.