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Episode 23 - Why All HubSpot Websites Should Have an e-Commerce Store

Content marketing and eCommerce experts Zaahn Johnson and Adam Steinhardt discuss the power of HubSpot when working in conjunction with the global eCommerce platform, Shopify.

Everyone should have an eCommerce site. Having your goods and services available online is a powerful way to increase your sites SEO, Google rankings and revenue. That's why we think that you should consider linking Shopify and HubSpot together in your digital marketing plan. Not only is the Shopify integration with HubSpot robust and native, but HubSpot and Shopify work together to deliver better leads directly to your sales team.

In this episode, we discuss five reasons to consider getting Shopify working with HubSpot.

  1. How do you reconnect with abandon cart owners? HubSpot is the perfect tool to nurture you back to the top of the sales funnel.
  2. HubSpot Workflows are a powerful way to create email lists from your eCommerce store. You can create Lists from the Shopify website pages that your prospects visit, abandoned carts, and by offering exclusive discounts.

  3. Discover the power of seeing visiting contacts view your site. With HubSpot you can see who is on your site, checking out your eCommerce pages. This visibility can let you create lead nurturing workflows to nuture your site visitors down the buyer's funnel.

  4. The great thing is that you don't need to have products to sell online. Services are well suited to Shopify and help your customers understand what, exactly, your business offers. Shopify collections allow you to create a digital catalogue for your business that can be organised to best display your products or services. By creating product/service and collection pages, you're able to outline your business offerings in a simple format that your visitors intuitively understand.

  5. The transparency of an eCommerce site builds a lot of trust with your customers. By clearly detailing your products or services in a digital catalogue, visitors clearly understand what you're offering AND what they can expect it to cost. Even if sales don't come through your eCommerce site, you'll find that the leads reaching out to you are far better educated and qualified as potential customers.

81% of shoppers conduct online research before making big purchases.

(Retailing Today, 2014. Source:

Content marketing done well with HubSpot is your salesperson. A Shopify eCommerce site is your digital storefront. The two of them are the perfect integration.

This week we love the Website Analytics on HubSpot and the Sales Meeting tool.

Love the episode? Review on iTunes here or browse our back catalogue for other great inbound marketing podcasts.

The Kingdom Shopify Webinar

Discover More:

Why You Must Have Live Chat on Your eCommerce store

8 Ways HubSpot Has an Immediate Impact

Add Shopify to HubSpot and Get Powerful eCommerce

The Kingdom HubSpot Platinum Partner - The Definitive Guide to Selling Better and Faster

About The Author


Adam Steinhardt The Kingdom Chief Executive Officer. After 14 years as a pole vaulter, representing Australia, Adam was the founder and Managing Director of Next Byte - Australia's largest Apple Reseller back in 1995. After ten years in the business, he sold out and in 2009 founded The Kingdom. As Managing Director, he is the head of the HubSpot Inbound strategy, creative direction, account management and making sure that your business profits by using our services. Adam is Inbound, HubSpot and Partner Certified by HubSpot. In September 2015 The Kingdom was presented the HubSpot International Partner of the Year award, and International Rookie of the Year Award. You can find Adam Steinhardt on Facebook Twitter Google Plus LinkedIn this website

Speak to The Kingdom, today. We are a Platinum HubSpot Partner and software developers. Discover how our Inbound Marketing and Lead Generation techniques help Californian, Melbourne, Sydney, Brisbane, Gold Coast, Perth and Adelaide businesses to grow sales using the HubSpot Sales and Marketing platform. Headquartered in Irvine California, with our growth hackers located in Adelaide South Australia, we provide digital marketing and social media services for your business. We are Australia's leading Inbound Marketing Agency and the Hubspot International Partner of the Year 2015.

How to Integrate HubSpot With Shopify to get Powerful eCommerce

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