Is your business diving into the world of eCommerce? Have you already got an eCommerce store, but feel like it could be performing better? Wondering how you can improve your customers' online experience?
For businesses using eCommerce, finding the best way to engage and delight your shoppers can be easier said than done. In the days of brick-and-mortor, it was your staff that provided all of the answers and the customer experience. So, how can you transfer that level of customer attention online?
When you sell your products digitally, you need to have a way for shoppers to connect with you. If they have questions about what you're selling, they need to be able to get in touch with you and have that question answered in a timely fashion.
Having a live chat option allows your customer to directly contact your business.
It's an easy to use interface, and since the introduction of messaging apps like Facebook Messenger, most people are very familiar with how to use it. By giving customers the answers to their questions quickly and easily online, you help to build trust during their buyer's journey, improving your customer relationship as you go.
As one of the biggest eCommerce platforms, Shopify integrates with a great many live chat apps. At The Kingdom, we use Drift for our live chat needs. However, there are a stack of other options out there, including:
Each of these platforms are great in their own way - explore them and discover which one will be the right fit for your business.
Once you have live chat set up, you can start engaging with your customers on your online store. Then you have the opportunity to suggest up-sell items and complimentary goods based on their questions, helping you get more sales all while improving customer satisfaction.
If you have Shopify or an eCommerce store, live chat is a must-have for the new digital consumer era.
And, with a good inbound marketing strategy, customer experience and online store, you can start making more sales than ever before.
Would you like to learn more about how to get Shopify firing for your business? If so, explore more from our HubShopper blog: a blog dedicated to all things eCommerce.
Adam Steinhardt The Kingdom Chief Executive Officer. After 14 years as a pole vaulter, representing Australia, Adam was the founder and Managing Director of Next Byte - Australia's largest Apple Reseller back in 1995. After ten years in the business, he sold out and in 2009 founded The Kingdom. As CEO, he is the head of the HubSpot Inbound strategy, creative direction, account management and making sure that your business profits by using our services. Adam is Inbound, HubSpot and Partner Certified by HubSpot. In September 2015 The Kingdom was presented the HubSpot International Partner of the Year award, and International Rookie of the Year Award. You can find Adam Steinhardt on Facebook Twitter Google Plus LinkedIn this website