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Episode 28 - Discovering The Hidden Costs of HubSpot - Change Management

 

People often wonder how much the HubSpot investment costs. One of the hidden challenges when deploying HubSpot is the effort required to affect change management with your team members.

Any powerful marketing technology software platform is difficult to implement. The greater the complexity, the greater the marketing power.

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It's a part of the challenges of a changing media landscape of traditional media vs. digital media. It requires different tools, and those new tools can create fear. Getting content marketing working in your organisation can be challenging, but the rewards are great when you do. Organic sales and more traffic is the result. 

Discover how Content Marketing can help your business here...

Only 30% of B2B marketers say their organizations are effective at content marketing, down from 38% last year.

(Content Marketing Institute, 2015) (Source: https://www.hubspot.com/marketing-statistics)


The Kingdom inbound marketing experts, Adam Steinhardt and Zaahn Johnson, analyse the significant challenges of having your team accept change.

The HubSpot training tools are there to help, and they are a powerful way to provide your team with outstanding sales and marketing training. The HubSpot accreditations are a strong incentive for your staff to improve their digital marketing professional development.

B2B companies that blogged 11+ times per month had almost 3X more traffic than those blogging 0-1 times per month. 

(HubSpot, 2015) (Source: https://www.hubspot.com/marketing-statistics)


Importantly, your management and employees need to appreciate what HubSpot does do fully.

How Much Does HubSpot cost?

If you are wondering how much HubSpot costs, then we provide the price here, but if you would like to understand more about the change management investment needs, please feel welcome to speak with us.

If you would like HubSpot sales training or a HubSpot free trial to help you improve your understanding, then The Kingdom has a range of consulting services to help.

The Kingdom Sales Training


We also discuss some powerful tools including Full Page Screen Capture discovered from a great article by Donna Moritz 

Zaahn Johnson loves progressive polling, find out why.

High excitement with The Kingdom's HubSpot workflow programmers as we discovered ways to improve the fulfillment of the Company Name, Associated Name, Name Fields. This is a highly confusing part of HubSpot and the following two workflows will make your portal easier to understand for users. 

Simply place these two workflows in your portal and the marketing name fields will make more sense.contacts1.png

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If you would like a free inbound marketing assessment, please click here.

The Kingdom Inbound Marketing Assessment

 

About The Author

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Adam Steinhardt The Kingdom Chief Executive Officer. After 14 years as a pole vaulter, representing Australia, Adam was the founder and Managing Director of Next Byte - Australia's largest Apple Reseller back in 1995. After ten years in the business, he sold out and in 2009 founded The Kingdom. As Managing Director, he is the head of the HubSpot Inbound strategy, creative direction, account management and making sure that your business profits by using our services. Adam is Inbound, HubSpot and Partner Certified by HubSpot. In September 2015 The Kingdom was presented the HubSpot International Partner of the Year award, and International Rookie of the Year Award. You can find Adam Steinhardt on Facebook Twitter Google Plus LinkedIn this website

Speak to The Kingdom, today. We are a Platinum HubSpot Partner and software developers. Discover how our Inbound Marketing and Lead Generation techniques help Californian, Melbourne, Sydney, Brisbane, Gold Coast, Perth and Adelaide businesses to grow sales using the HubSpot Sales and Marketing platform. Headquartered in Irvine California, with our growth hackers located in Adelaide South Australia, we provide digital marketing and social media services for your business. We are Australia's leading Inbound Marketing Agency and the Hubspot International Partner of the Year 2015.


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