Episode 39 - Is Inbound Marketing The Same As Content Marketing?




Is Inbound Marketing the same as Content Marketing?

Is there such a thing as Inbound Content Marketing?

So what is the difference? Should you do both inbound marketing and content marketing? Do you need both?

Are you using traditional media and want to get better at digital advertising but are not sure where to start?

Sign Up for Free Inbound Marketing Assessment

In Episode 39 of the HubnSpoke podcast, our inbound marketing expert team of Zaahn Johnson and Adam Steinhardt dig deep into the power of digital marketing and which marketing methods do what best.

So what exactly is inbound marketing?

Inbound marketing is the process of using essential elements of your website to attract then guide your prospects down the sales funnel on your website.

It's the process engaging them with helpful website information. With well placed and appropriate calls to action and relevant email nurturing offers, inbound marketing helps your prospects on their journey of trust.

Companies that published 16+ blog posts per month got almost 3.5X more traffic than companies that published 0-4 monthly posts.

This is where the HubSpot automated sales and marketing software is so strong, as it provides you with the tools to get digital marketing done more efficiently.

Many users find that HubSpot is better than WordPress for Inbound marketing. WordPress is a common platform for creating websites.

Especially if you are wanting an automated sales and marketing platform with a CRM built in.

So where does content marketing fit in?

What is Content Marketing?

Wikipedia defines content marketing as:

Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. It is often used by businesses in order to:

  • Attract attention and generate leads

  • Expand their customer base

  • Generate or Increase online sales

  • Increase brand awareness or credibility

  • Engage an online community of users

Unlike other forms of online marketing, content marketing relies on anticipating and meeting an existing customer's need for information, as opposed to creating demand for a new need.

source: https://en.wikipedia.org/wiki/Content_marketing

If you're going to get ROI out of inbound marketing, it's critical to create content.

The consumers have all the power. They're the ones who can read the websites, discover, and learn what's out there on all the websites of the world.
96% of B2B buyers want content with more input from industry thought leaders. 
(Demand Gen Report, 2016) (Source: https://www.hubspot.com/marketing-statistics)

For businesses, it's absolutely part of your job now to create content and provide information to the customers via your website.

This week we look at two revamped tools, Basecamp and Wordswag. Plus our team of HubSpot experts dig deep into the HubSpot Workflows tool with bold new ways to make the tool more powerful.

The Kingdom HubSpot Demo