Episode 39 - Is Inbound Marketing The Same As Content Marketing?


Is Inbound Marketing the same as Content Marketing?

Is there such a thing as Inbound Content Marketing?

So what is the difference? Should you do both inbound marketing and content marketing? Do you need both?

Are you using traditional media and want to get better at digital advertising but are not sure where to start?

The Kingdom Inbound Marketing Assessment

In Episode 39 of the HubnSpoke podcast, our inbound marketing expert team of Zaahn Johnson and Adam Steinhardt dig deep into the power of digital marketing and which marketing methods do what best.

So what exactly is inbound marketing?

Inbound marketing is the process of using essential elements of your website to attract then guide your prospects down the sales funnel on your website.

It's the process engaging them with helpful website information. With well placed and appropriate calls to action and relevant email nurturing offers, inbound marketing helps your prospects on their journey of trust.

Companies that published 16+ blog posts per month got almost 3.5X more traffic than companies that published 0-4 monthly posts.

This is where the HubSpot automated sales and marketing software is so strong, as it provides you with the tools to get digital marketing done more efficiently.

Many users find that HubSpot is better than Wordpress for Inbound marketing. Wordpress is a common platform for creating websites.

Especially if you are wanting an automated sales and marketing platform with a CRM built in.

So where does content marketing fit in?

What is Content Marketing?

Wikipedia defines content marketing as:

Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. It is often used by businesses in order to:

  • Attract attention and generate leads

  • Expand their customer base

  • Generate or Increase online sales

  • Increase brand awareness or credibility

  • Engage an online community of users

Unlike other forms of online marketing, content marketing relies on anticipating and meeting an existing customer need for information, as opposed to creating demand for a new need.

source: https://en.wikipedia.org/wiki/Content_marketing

If you're going to get ROI out of inbound marketing, it's critical to create content.

The consumers have all the power. They're the ones who can read the websites, discover, and learn what's out there all the websites of the world.
96% of B2B buyers want content with more input from industry thought leaders. 
(Demand Gen Report, 2016) (Source: https://www.hubspot.com/marketing-statistics)

For businesses, it's absolutely part of your job now to create content and provide information to the customers via your website.

This week we look at two revamped tools, Basecamp and Wordswag. Plus our team of HubSpot experts dig deep into the HubSpot Workflows tool with bold new ways to make the tool more powerful.

The Kingdom HubSpot Demo

About The Author


Adam Steinhardt The Kingdom Chief Executive Officer. After 14 years as a pole vaulter, representing Australia, Adam was the founder and Managing Director of Next Byte - Australia's largest Apple Reseller back in 1995. After ten years in the business, he sold out and in 2009 founded The Kingdom. As CEO, he is the head of the HubSpot Inbound strategy, creative direction, account management and making sure that your business profits by using our services. Adam is Inbound, HubSpot and Partner Certified by HubSpot. In September 2015 The Kingdom was presented the HubSpot International Partner of the Year award, and International Rookie of the Year Award. You can find Adam Steinhardt on Facebook Twitter Google Plus LinkedIn this website

Speak to The Kingdom, today. We are a Platinum HubSpot Partner and software developers. Discover how our Inbound Marketing and Lead Generation techniques help Californian, Melbourne, Sydney, Brisbane, Gold Coast, Perth and Adelaide businesses to grow sales using the HubSpot Sales and Marketing platform. Headquartered in Irvine California, with our growth hackers located in Adelaide South Australia, we provide digital marketing and social media services for your business. We are Australia's leading Inbound Marketing Agency and the Hubspot International Partner of the Year 2015.

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