Episode 30 - Marketing Automation or Website Content. What Comes First?


Content vs. marketing automation? What comes first? Our Inbound marketing experts, Adam Steinhardt and Zaahn Johnson discuss whether powerful inbound marketing starts with inbound automation workflows or content marketing.

What should be created first?

Discover five helpful workflows that your HubSpot portal must have to maximise your sales funnel activity in our dedicated HubSpot podcast, HubnSpoke.

47% of buyers viewed 3-5 pieces of content before engaging with a sales rep.

(Demand Gen Report, 2016) (Source: https://www.hubspot.com/marketing-statistics)

Find out what the optimum level of content that you need in your HubSpot Sales and Marketing automation stack firing more sales leads for your business.

The Kingdom HubSpot Platinum Partner - HubSpot State of Inbound 2016 Report

Discover why lead scoring is so important for the HubSpot Pro and Enterprise portals. If you have it, then its a must have to use to maximise your automation processes.

We discover some engaging ways to use the HubSpot CRM filters to ensure your deal pipeline is easily kept up to date.

Zaahn has a brilliant idea of being able to download the HubSpot Academy accreditation content to watch offline.

We also discovered a brand new quiz by the HubSpot Academy quiz.

Get in the game with the Inbound Speed Round!

Are you ready to compete against the clock to become a digital marketing trivia all-star! In HubSpot Academy's first-ever trivia game, you get 2 minutes to answer as many digital marketing related questions as you can. Proud of your score? Publish it to the public leaderboard and challenge your friends!

Check it out here!

Would you like a free HubSpot portal audit from our CEO Adam Steinhardt? Simply sign up below.

Would you like to know more about the sales funnel? Discover more with...

The Sales Funnel Explained. What is Tofu, Mofu and Bofu?

How can Outsourced Marketing Help My Business?


The Kingdom HubSpot Demo

About The Author


Adam Steinhardt The Kingdom Chief Executive Officer. After 14 years as a pole vaulter, representing Australia, Adam was the founder and Managing Director of Next Byte - Australia's largest Apple Reseller back in 1995. After ten years in the business, he sold out and in 2009 founded The Kingdom. As CEO, he is the head of the HubSpot Inbound strategy, creative direction, account management and making sure that your business profits by using our services. Adam is Inbound, HubSpot and Partner Certified by HubSpot. In September 2015 The Kingdom was presented the HubSpot International Partner of the Year award, and International Rookie of the Year Award. You can find Adam Steinhardt on Facebook Twitter Google Plus LinkedIn this website

Speak to The Kingdom, today. We are a Platinum HubSpot Partner and software developers. Discover how our Inbound Marketing and Lead Generation techniques help Californian, Melbourne, Sydney, Brisbane, Gold Coast, Perth and Adelaide businesses to grow sales using the HubSpot Sales and Marketing platform. Headquartered in Irvine California, with our growth hackers located in Adelaide South Australia, we provide digital marketing and social media services for your business. We are Australia's leading Inbound Marketing Agency and the Hubspot International Partner of the Year 2015.

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