Episode 30 - Marketing Automation or Website Content. What Comes First?




Content vs. marketing automation? What comes first? Our Inbound marketing experts, Adam Steinhardt and Zaahn Johnson discuss whether powerful inbound marketing starts with inbound automation workflows or with content marketing.

What should be created first in this case?

Discover five helpful workflows that your HubSpot portal must have to maximise your sales funnel activity in our dedicated HubSpot podcast, HubnSpoke.

47% of buyers viewed 3-5 pieces of content before engaging with a sales rep.

(Demand Gen Report, 2016) (Source: https://www.hubspot.com/marketing-statistics)

Find out the optimum level of content that you need in your HubSpot Sales and Marketing automation stack firing more sales leads for your business.

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Discover why lead scoring is so important for the HubSpot Pro and Enterprise portals. If you have it, then it's a must have to use to maximise your automation processes.

We discover some engaging ways to use the HubSpot CRM filters to ensure your deal pipeline is easily kept up to date.

Zaahn has a brilliant idea of being able to download the HubSpot Academy accreditation content to watch offline.

We also discovered a brand new quiz by the HubSpot Academy quiz.

Get in the game with the Inbound Speed Round!

Are you ready to compete against the clock to become a digital marketing trivia all-star! In HubSpot Academy's first-ever trivia game, you get 2 minutes to answer as many digital marketing related questions as you can. Proud of your score? Publish it to the public leaderboard and challenge your friends!

Check it out here!

Would you like a free HubSpot portal audit from our CEO Adam Steinhardt? Simply sign up on the link below.

Would you like to know more about the sales funnel? Discover more with...

The Sales Funnel Explained. What are Tofu, Mofu and Bofu?

How can Outsourced Marketing Help My Business?


The Kingdom HubSpot Demo