Why Your Inbound Marketing Needs a Blog and the Key to Its Success



Have you tried blogging, but aren't sure of it? Are you considering giving blogging a try? Do you know what the purpose is of a blog?

CEO Adam Steinhardt and social media expert Zaahn Johnson discuss why blogging is important, why you should be doing it and how it's a huge part of content marketing.

What is the purpose of your blog? Are you making an effort to blog frequently?

Blogging has taken the digital marketing world by storm, but many are still wary about using it. 

As an inbound marketing agency, creating blog posts is an important part the buyer's journey stage for our customers. 

What is the difference between a web page and a blog page?

Blogs provide the answers to any questions a customer may have, where as web pages contain factual content which typically never changes. A blog has an author attribution. We discuss more differences in the video. 

Are you creating content that solves your customer’s problems?

Awesome blogs have great purpose. Focus on a niche market and help that audience. Think of a problem your customer may have and discuss how your business can solve it with ideas and solutions. This builds trust with them and can improve your customer relationships.


So when will you actually blog, and why would you do it?

Have a solid understanding of what the point of your blog is about. This allows you to continually build up quality content. Having several blogs will help you develop a broader understanding of where you are positioning yourself.

Ecommerce blogs talk about products which are available to purchase; these need different Call-To-Action's. Shopify is an Ecommerce platform that we are partners with who have great resources to help you with this.

Do you have an engaging headline? The Headline Analyser grades your headlines and gives you suggestions to create a powerful headline.

Is your header image eye catching? Canva is a great way to start for new bloggers.

Companies who blog receive 97% more links to their website.   [Source: Business2Community]

Remember, your first attempt won't be your last attempt. Just get started and you will create something great. This video will explain what you should include in your blog posts that will make them visually appealing and interesting to read.

Think of your customers and know that your blog posts are created for their needs which will eventually build their trust in you and your business.

The Kingdom can provide you with 5 blogging tools you should be using that can help you gain a better understanding of how to blog better.

Discover more:

The Kingdom Sales Training


Do you have a question? We offer a special deal where an entire show can be dedicated to answering your question

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Learn More:

6 Secret Tips to Ensure your Website Matches your Classy Sales Pitch

1 Remarkable Way to Get Sales and Marketing Unified

How to Give your Sales Team a Digital Renovation

Why the Sales World Needs Inbound Marketing


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About The Author


Adam Steinhardt The Kingdom Chief Executive Officer. After 14 years as a pole vaulter, representing Australia, Adam was the founder and Managing Director of Next Byte - Australia's largest Apple Reseller back in 1995. After ten years in the business, he sold out and in 2009 founded The Kingdom. As CEO, he is the head of the HubSpot Inbound strategy, creative direction, account management and making sure that your business profits by using our services. Adam is Inbound, HubSpot and Partner Certified by HubSpot. In September 2015 The Kingdom was presented the HubSpot International Partner of the Year award, and International Rookie of the Year Award. You can find Adam Steinhardt on Facebook Twitter Google Plus LinkedIn this website

Speak to The Kingdom, and discover how our Inbound Marketing and Lead Generation techniques help Melbourne, Sydney, Brisbane, Gold Coast, Perth and Adelaide businesses to grow sales fast using the HubSpot Sales and Marketing platform. We are Australia's leading Inbound Marketing Agency and the Hubspot International Partner of the Year 2015.

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