Do you have a live chat option on your website? Are you unsure of the benefits it could bring to the lead generation for your business? Are you wondering if you should consider building live chat into your inbound marketing strategy?
CEO Adam Steinhardt and social media expert Zaahn Johnson explain how a live chat option could increase your website conversion rate, help your customers on their buyer journey and gain your customer's trust. Live chat can guide your customers further down your sales funnel.
Sales and marketing software has the benefit of improving lead nurturing and live chat is a great tool to give your customers better customer service.
So What Are the Benefits of Live Chat?
Having a live chat option allows your customer to directly contact your business.
Your prospects are able to have their questions answered through an easy to use chat interface. Customers like this as they are familiar already with Facebook Messenger and programs like WhatsApp.
This will allow you to solve their problems quickly. As they receive your feedback, you can gain their trust during their buyer's journey before they make a purchase and can improve your customer relationships.
How Can Live Chat Improve My Conversion Rate?
Are you a small business? To your customers, having a live chat option will create a sense of having a bigger business. Your conversion rate could increase by using live chat as you will provide great customer service with quick and useful information.
How Can I Make it Work?
Do you have an ecommerce website? Interested in creating one? Shopify is an eCommerce platform that we are partners with who can help you set up an online store quickly. Using inbound marketing, you can guide the customer along their buyer's journey. As they are navigating their way through your website, you can use suggestive up-sell and complimentary goods for them to browse.
78% of Internet users conduct product research online. [Source: Marta Kagan]
The Kingdom uses the live chat app Drift. It is set up in the cloud in HubSpot and feeds information through, such as their email address. By harvesting emails, you are able to send your future prospects useful and purposeful emails. Drift also integrates with Slack which also makes it easier to respond.
Having a live chat option has many benefits for you, your business and, most importantly, your customers. This video will explain how having a live chat option will achieve this, whilst also providing great customer service.
The Kingdom can provide you with 5 free sales training resources to fire up your sales team that can help you gain a better understanding of how you can provide your customers with great service.
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