How Do You Know If Content Marketing is Working?

How do you make your content marketing work and why you need it?

What is content marketing and how do you get it working for your business?

Are you providing information that helps your prospects on their buyer journey?

If you are not doing content marketing, you are behind the competition. Creating content for your prospects to discover on search engines is a critical way to gain new followers and new sales. 

By creating information that is of benefit to your prospect, your are building trust. Inbound marketing is the process of nurturing your leads down the sales funnel with your expert information.


Content marketing is about creating evergreen marketing assets that have longer periods of value.

How do you rate your discoverability on the Internet? Does you search engine profile bring your leads?

By 2020, customers will manage 85% of their interaction with the enterprise without interacting with a human.   [Source: Gartner]

So what are some inbound marketing tips that can get your website firing? How do you get content marketing working for you? How do you know if it works? Having a well made Growth-Driven Design website is a key, but is it enough?

How much time are you allocating to being successful in content marketing? Do you have the patience to take a long term view on success to ensure that your hard work pays off?

Have you got your SMART business goals set for the year 2020?

Zaahn Johnson and Adam Steinhardt of The Kingdom provide you with key answers to questions about how to make content marketing work. 

Discover more:

How Does an Outsourced Marketing Company Know What to Write About Your Business?

Is Content Marketing the Death of Cold Calling?

6 Ways to Repurpose Your Content


The Kingdom HubSpot Platinum Partner - The Beginner's Guide to Inbound Marketing

About The Author


Adam Steinhardt The Kingdom Chief Executive Officer. After 14 years as a pole vaulter, representing Australia, Adam was the founder and Managing Director of Next Byte - Australia's largest Apple Reseller back in 1995. After ten years in the business, he sold out and in 2009 founded The Kingdom. As CEO, he is the head of the HubSpot Inbound strategy, creative direction, account management and making sure that your business profits by using our services. Adam is Inbound, HubSpot and Partner Certified by HubSpot. In September 2015 The Kingdom was presented the HubSpot International Partner of the Year award, and International Rookie of the Year Award. You can find Adam Steinhardt on Facebook Twitter Google Plus LinkedIn this website

Speak to The Kingdom, and discover how our Inbound Marketing and Lead Generation techniques help Melbourne, Sydney, Brisbane, Gold Coast, Perth and Adelaide businesses to grow sales fast using the HubSpot Sales and Marketing platform. We are Australia's leading Inbound Marketing Agency and the Hubspot International Partner of the Year 2015.

The 30 Greatest Lead Generation Tips, Tricks and Ideas.

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