Now that you have attracted your customer, what’s the next step? Stage 2 is all about how to convert your social media fans and followers into leads. You have already attracted them using your content, now it’s time to offer them something more.
A great way to convert followers into leads is by offering them premium content that is given in exchange for their information. You have to ensure that what whatever you are offering is worth exchanging their email for.
The offer of knowledge in the forms of an eBook, webinar or whitepapers will give you the opportunity to show off your skills.
eBooks are a great way to share your knowledge and build trust with your prospects.
Free webinars give you the opportunity to share your skills and engage in something relevant at the same time. Webinars notonly allow you to interact with your prospects, but can be recorded for future use. Research reports are a great way of sharing data through infographics and case studies. The infographics can also be used to create cool back links to your website.
Just remember the value of the proposition must be enough to receive the customer's information in return.
Your advertised offer must lead to a landing page. This is where your prospect can share their information with you in exchange for your content.
Without the landing page and information, your potential customer cannot become a lead.
Once you have your offer and a landing page, you are ready to share your content with the world. We come full circle, as you need to share the offer from your website across your social media channels.
You can create a great offer using the Facebook ad engine. This application allows you to be specific when targeting your audience. This is also a very cost-effective way of getting your content promoted across Facebook.
Pixel tracking also allows you to narrow down segments by promoting your ads to people who have already visited your website.
A tool that is often underused, it allows you to attach a campaign name to social media posts, and can give you data on how it has gone. This tracking tool gives you an idea of how specific campaigns have done over time so you can analyse it.
CEO Adam Steinhardt is fond of two HubSpot features this week. The new customisable dashboard that allows users to move and collapse the contact module. Secondly, the new ability to places messages from external applications directly into HubSpot.
Zaahn would love to be able to post and schedule videos via HubSpot's scheduling tool. As a major fan of video on social media, it would be an incredible and useful feature.
Adam thinks it would be great to have a membership module that allows a private viewing space for members, and would give them special options.
On that note, that wraps up this week's Podcast on Part 2 of How to Use Social Media to Bring People Down the Sales Funnel.
Adam Steinhardt The Kingdom Chief Executive Officer. After 14 years as a pole vaulter, representing Australia, Adam was the founder and Managing Director of Next Byte - Australia's largest Apple Reseller back in 1995. After ten years in the business, he sold out and in 2009 founded The Kingdom. As CEO, he is the head of the HubSpot Inbound strategy, creative direction, account management and making sure that your business profits by using our services. Adam is Inbound, HubSpot and Partner Certified by HubSpot. In September 2015 The Kingdom was presented the HubSpot International Partner of the Year award, and International Rookie of the Year Award. You can find Adam Steinhardt on Facebook Twitter Google Plus LinkedIn this website