How can you engage with your prospects through social media? What methods can you use? What is your aim at this stage of the inbound sales funnel?
Welcome to the second part of our four-part series on how to use social media to engage every stage of the inbound marketing sales funnel.
The Inbound Marketing method is all about Attract, Convert, Close and Delight. Discover What Is Inbound Marketing here.
Now that you've attracted people to your website, how can you start moving them down the sales funnel? Conversion is the second stage, but what does the conversion stage look like?
As an inbound marketing agency, we see this conversion as an equal, trusted, balanced transaction.
The sales prospect swaps their email details for something of equal value. In this case, they receive information that is useful to them.
Remember that a conversion is not an immediate sales opportunity. It's an opportunity to help you find out how far down the sales funnel your prospect is, at the same time as providing valuable help to the customer.
This is usually done via a landing page offering downloadable information. Creating these materials is actually not that difficult. In particular if you have automated sales and marketing software such as HubSpot.
63% of people requesting information on your company today will not purchase for at least three months – and 20% will take more than 12 months to buy. [Source: Marketing Donut]
A subscribe function on a (HubSpot) landing page is also an effective but simple way to ask for someone's email address. In this case, the humble newsletter is an unobtrusive method to enact that exchange of information.
Social Media Retargeting using Facebook, is another powerful option which is easy to do with certain platforms. It's a way to stay front and centre even after they've left your website.
Finally, social media gives you the opportunity to interact live with people. There's a range of platforms out there that allow you to lead people towards more information.
Remember, it's all about nurturing at this stage. You're trying to help your prospect on their journey of discovery towards trusting your business.
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Adam Steinhardt The Kingdom Chief Executive Officer. After 14 years as a pole vaulter, representing Australia, Adam was the founder and Managing Director of Next Byte - Australia's largest Apple Reseller back in 1995. After ten years in the business, he sold out and in 2009 founded The Kingdom. As Managing Director, he is the head of the HubSpot Inbound strategy, creative direction, account management and making sure that your business profits by using our services. Adam is Inbound, HubSpot and Partner Certified by HubSpot. In September 2015 The Kingdom was presented the HubSpot International Partner of the Year award, and International Rookie of the Year Award. You can find Adam Steinhardt on Facebook Twitter Google Plus LinkedIn this website