Why social media repurposing is the key to successful blogging
Are you wondering how to get more traffic to your blogs?
Are you interested to find out more about how social media can get more leads and sales? Defining social media is different for all businesses, but the desire for traffic remains consistent.
As an inbound marketing agency, we know it's one thing to create a blog, but it's another thing to get business benefit from it.
We are often asked, "how many social media posts a day should I do?" This is a great business question.
Depending on the size and scope of your business and what you are trying to achieve with your social media marketing strategy, you are looking to generate around 50 or 60 posts per day.
This is where marketing automation platforms like HubSpot are so important. HubSpot saves you time, which means greater effort can go into quality blogging.
That seems like a lot, but with consistent blogging and then dedicated repurposing your social media, this target is reachable. Better still, the more quality content you produce, the greater the variation and points of interest for your potential prospects to discover on search engines.
If you are wondering how and why you should create a blog, remember, blogging creates trust, and trust gives you a greater chance of getting sales.
75% of HubSpot's blog views and 90% of blog leads come from old posts. (HubSpot, 2014) (Source: http://www.hubspot.com/marketing-statistics)
Discover this video as we explore the five key reasons as to why repurposing social media is the key to successful blogging. Blogging is great for generating keywords that help search engines, but social media pushes the message out to the market.
63% of Facebook and Twitter users say each platform serves as a source for news about events and issues outside the realm of friends and family. (Pew Research Center, 2015) (Source: http://www.hubspot.com/marketing-statistics)
How should you repurpose your social media to keep fresh and engaging new people?We repurpose social media posts on a daily basis then analyse the lead generating results. From our blogging expert team, creating 3 to 4 high-quality blogs is better than generating 15 or so “ho-hum” ones.