Shopify is one of the best eCommerce platforms on the market today. With an easy to use interface, powerful integrations and automated marketing capabilities, it is a huge asset to have in your digital marketing and sales arsenal.
But, did you know that Shopify offers you more content abilities than just showcasing your products?
Shopify allows you to create and manage your own blog. At The Kingdom, our digital marketing experts and eCommerce specialists are strong believers in having a blog for your business. So, here are 3 big reasons why you should have a blog on your Shopify store.
Attract New Visitors
One of the biggest benefits of having a blog on your Shopify eCommerce store is that it can help you to attract new visitors to your site.
Every blog you create can be pushed out and promoted on social media, encouraging new viewers to explore your content and, in turn, what products you have to offer them.
Additionally, every blog you generate helps you to build the strength of your Search Engine Optimisation.
B2B companies that blogged 11+ times per month had almost 3X more traffic than those blogging 0-1 times per month. (HubSpot, 2015)
SEO is all about the keywords you use - try using programs like ahrefs.com to help you determine which keywords will help your organic search the most.
By starting a blog on your Shopify store, you can help your business to increase website traffic, lead generation and online sales. So, what are you waiting for?
In the digital age we live and work in, the buyer has all of the power. Businesses locally, nationally and internationally are competing fiercely for their business - what's going to make you stand out? Trust.
If your potential buyers trust you and values your relationship, they are far more likely to buy from you than from your competitors.
So, how do you build trust through digital marketing?
Blogging is key to building trust. If you create content that is engaging and helpful, without talking about how great you are, you will nurture your relationship with your viewers. The more helpful content you can give them the better, so when it comes time for them to make that purchase decision, your Shopify store is the one they buy from.
Showcase Your Products
While the primary goal of a blog is to be as helpful as possible and build trust with your potential buyers, it's also a great opportunity to subtly showcase your online store and products.
When you're writing your content, plan it out so that it has a clear purpose. This will mean that while the blog might be about "8 Easy Ways to Lose Weight Naturally", you can smoothly add at the end a segment introducing your business' detox product. This way, your viewers are gently introduced to your product while still getting value from your content.
Together with the blog, you can transform your online store into a sales making, lead-generating machine.
Would you like to learn more about how you can get Shopify firing for your business? If so, sign up for a free webinar today - we'd be happy to help.