What is SEO and Three Ways to Improve it

What is SEO?

SEO stands for Search Engine Optimisation.

SEO is the organic creation of content that aims to improve the visibility of your website in a customer's search engine results. Improving your SEO ensures customers find your web page ahead of the competition, creating more leads for your business.

Why is it important? 

SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. (Search Engine Journal)

Who do you trust more, a site that has paid to be there or one that is found on merit?

In contrast to paid links, developing your SEO allows your web page to be organically selected by Google for providing relevant and credible information to consumers. This is known as White Hat SEO.

Using the following SEO tips your company can climb the Google rankings to give your website the competitive edge, providing your business with the opportunity to generate increased traffic.

Start creating more content for your website

Successful SEO starts with creating great content for your website. Having relevant and engaging content on your site provides prospective leads with the information they need. It also means you’ve created the foundation for SEO success. 

Quality content aimed at answering the problems specific to your target customers will be attractive to your prospects.

Quality content has the added benefit at the same time as organically increase website traffic.

With relevant and stimulating content, customers will spend more time on your site. Plus they will actively seek further information from your sources in the future.

A busy site is a relevant site. Gaining higher web traffic on your site by generating original content improves your sites overall credibility.

Take the time to invest in Keyword Research

Understanding what people interested in your product search for is another key step to optimizing your SEO strategy.

Performing keyword research allows you to include common search terms in your content and direct more traffic to your site. 

Intelligent usage of long tail keywords within your web page's content will organically capture search traffic. As there is more content created, long tail keywords will increase to improve search accuracy.

Because long tail searches are more focused than the short tail equivalent, these keywords are used to find more specific content. 

Increase your site pages and adopt an inbound marketing culture

Generating a consistent stream of published content for your website is an essential tool to allow you to rank among the best on Google’s search engine.

Publishing regular content and increasing the number of pages on your site will ultimately improve the chances of Google finding your page.

Generating intelligent internal links within your published content improves your chances of SEO success. As a bonus it naturally streamlines navigation across the site to create a more pleasurable user experience for customers.

By including links to more of your pages, you are guiding your customer on a buyer journey. This is inbound marketing.

Inbound marketing is the process of providing loads of valuable content in a way that is strategically linked to guide your customer down the sales funnel. 

Would you like to learn more?

These simple tips to improve your SEO strategy can make the world of difference in making sure your website is found ahead of the competition.

If you would like to improve the SEO of your website, we have included a handy free eBook to help. Simply click the link to download.

If you would like a free inbound marketing assessment from The Kingdom, please sign up below. We will give you ideas to improve your SEO as well as help you generate more leads with your website.

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