The Kingdom makes Adelaide Airport a Gingerbread Christmas

The Kingdom Adelaide Airport Campaign

Adelaide Airport wanted a unique and interesting Christmas marketing campaign for their award winning main airport terminal.

With the South Australian TAFE already installing a Gingerbread Village at the Airport, The Kingdom art directors kept with this theme and created life-size Gingerbread men.

The Gingerbreads were a highlight of the airport, with young and old taking selfies and spreading the word to the world.

A social media campaign to build fans was put in place, which took off as the public loved the Gingerbread men.

To increase sales within the Airport stores, a promotion was run alongside the Gingerbread Village, giving customers a small Christmas gift.

Engagement on Facebook and Instagram increased with the Gingerbread installation and the Christmas spirit was spread to all commuters using Facebook advertising.

In January 2015, The Kingdom was nominated by Campaign Brief as the second-most creative agency in Adelaide. With the growing shifting sands of the digital revolution, we decided to pivot and become a value-added reseller for publically listed company HubSpot.

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Written by Adam Steinhardt, covering topics like Brand Livery Advertising Outdoor Ambient

About The Author


Adam Steinhardt The Kingdom Chief Executive Officer. After 14 years as a pole vaulter, representing Australia, Adam was the founder and Managing Director of Next Byte - Australia's largest Apple Reseller back in 1995. After ten years in the business, he sold out and in 2009 founded The Kingdom. As CEO, he is the head of the HubSpot Inbound strategy, creative direction, account management and making sure that your business profits by using our services. Adam is Inbound, HubSpot and Partner Certified by HubSpot. In September 2015 The Kingdom was presented the HubSpot International Partner of the Year award, and International Rookie of the Year Award. You can find Adam Steinhardt on Facebook Twitter Google Plus LinkedIn this website

Speak to The Kingdom, today. We are a Platinum HubSpot Partner and software developers. Discover how our Inbound Marketing and Lead Generation techniques help Californian, Melbourne, Sydney, Brisbane, Gold Coast, Perth and Adelaide businesses to grow sales using the HubSpot Sales and Marketing platform. Headquartered in Irvine California, with our growth hackers located in Adelaide South Australia, we provide digital marketing and social media services for your business. We are Australia's leading Inbound Marketing Agency and the Hubspot International Partner of the Year 2015.

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