The Importance of Product Reviews and How to Get More of Them

Modern-day consumers are flocking online to buy. It's the nature of business - things change and evolve with the introduction of new technology.

As more and more people use online sources to purchase the items they seek, businesses are rushing online as well. And, in the age of Seller-Beware, the consumer has the power to pick and choose from the comfort of their own home who they buy from.

How do you stand out? How can you get more sales leads and conversions from your eCommerce store?

The Importance of Product Reviews

For many online shoppers, product reviews are one of the biggest influencers of a purchase. It's one of the first places they look - sure, you say your business or product is great, but buyer's want to know the real story. One given to them by other consumers.

90% of customers say buying decisions are influenced by online reviews. - Marketing Land, 2013

Positive product reviews are essential to digital sales and marketing, so how can you get more of them? How can you use them to get more sales from your online store?

How to Get More Product Reviews

There are a number of different strategies you can implement in order to get more product reviews on your eCommerce store.

Offer a Discount in Exchange

Undoubtedly, one of the best ways to get your business more product reviews is to offer your respondents something of value. It might be a movie voucher or a discount code to use in your store, whatever it is, it'll help to sweeten the pot.

If your consumers think they are getting more out of their action then they are giving, they will be more likely to do it.

Run a Competition

Another way to receive more product reviews is to run a competition amongst your known shoppers. As part of the conditions for entering, request that they fill out a brief product review. Once again, if you offer something in return for their review, you'll be more likely to get what you're after.

Set Up Live Chat

Having live chat on your eCommerce store not only helps to build trust with your consumers, it also gives you an easy way to get your hands on some product reviews.

After you have helped your buyer with their query, give them the opportunity to give you a product review informally via your live chat stream. As it's informal, your customers may be more willing to give up the goods - especially if they don't have to do the legwork.

With more product reviews on your website, you can help to gain more online sales for your business.

Want to learn more about eCommerce and how to get it firing for your business? If so, explore our HubShopper blog - it's full of helpful tips.


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