What is the difference between a blog and a regular website page?
A blog provides commentary and allows you greater flexibility in presenting your content marketing.
A website page is typically something that is more formal that is not likely to change over time.
Zaahn Johnson, social media expert and CEO, Adam Steinhardt discuss the differences in this edition of the HubnSpoke podcast.
72% of marketers say relevant content creation was the most effective SEO tactic.
(Ascend2, 2015) (Source: https://www.hubspot.com/marketing-statistics)
How do you make your blog get social media engagement to get maximum impact?
Your blogging needs to have a purpose. A purpose is likely to give your content marketing more structure.
Having a purpose for your blog is important. But more importantly is, get started writing. Once you start writing, you can stumble across your purpose. Start first, then discover your purpose.
Make sure that your blog has many calls to action on the text.
Pull quotes make your blog more attractive.
Pull quotes can be extracted from any part of your blog or added in as quotes.
Use a headline graphic so that the social media posting that you do have images that have text on the graphic. This will increase the engagement of your blog when used in social media.
How do you optimise your content marketing for keyword search engine terms?
There are plenty of keyword researching tools available on the Internet, but we discuss the good old-fashioned method of just searching Google to see who you are competing against.
In this episode, we also investigate the power of the HubSpot import contacts feature. Zaahn Johnson has a brilliant idea about the way the suggestion to change emails for the HubSpot list tool automatically.
The tool of the week includes found a helpful search utility available for Mac OS, called Found.