Episode 33 - Why You Focus On 'The Why' When Doing Inbound Marketing



Welcome to the HubnSpoke podcast, the HubSpot podcast for businesses who want to #gsd. In Episode 33, we investigate The Why behind what you are what you are doing with your inbound marketing, content marketing and any marketing.

This may be a huge episode, but if we focus on what you are doing and why you are doing it.

What is your Why? Why are you looking to purchase or have HubSpot? What is the point?

The Kingdom HubSpot Inbound

Inbound marketing is powerful, creates sales and leads, but why do you want those benefits? What goes first? What is the priority?

80% of marketers report their lead generation efforts are only slightly or somewhat effective.

(BrightTALK, 2015) (Source: https://www.hubspot.com/marketing-statistics)

Once you have the why sorted for your marketing, then you can plan successfully and attack your digital marketing plan with vigour.

Why creates motivation; Motivation leads to the process. The process leads to metrics that allow you to track your performance.

SMART goals make this an easy way to discover your why.


Download the cheat sheet on how to get your SMART goals working.

As you plan for a new year, quarter, or month, it's time to determine your SMART marketing goals.

SMART is a methodology that helps you establish concrete and achievable goals. 

65% of marketers say generating traffic and leads is their top challenge.

 (HubSpot, 2016) (Source: https://www.hubspot.com/marketing-statistics)

To help you align your marketing efforts with SMART goals, HubSpot built this marketing planning template that you can download for free.

It'll accurately help you:

• Easily summarise your ultimate marketing goals
• Automatically calculate your greatest marketing need
• Set a deadline for meeting your annual, quarterly, or monthly goals
• Start creating your new goals with this free template by filling out the form!

Click Here to Download the SMART Marketing Goals Free Template

Zaahn may have had her best question on the show ever, listen in to discover what it was.

The decision making people need to be in the room to make the decision of your why.

Listen to Episode 32 to find out why management buy-in is super important to ensure that your why is working.

Zaahn digs deep into the marketing library and discovers a ten day Social Media eBook to help. Discover the summary of the eBook here.

How to Master Facebook Marketing in 10 Days

Clearly, Facebook has become a key marketing piece for business success. But how do you make that happen on limited time and budget? That's where this online ebook comes into play. 

In the HubSpot #GirlBoss section, Zaahn Johnson wants a simple view of the email feeds that are going out via workflows. Adam Steinhardt thinks it would be good to have a sandbox for the HubSpot workflow environment.


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