Episode 12 - Why Trust is so Important for Inbound Marketing to be Successful


Welcome to Episode 12 of HubnSpoke. The podcast for HubSpotters and sales and marketing people wanting to have a laugh whilst learning 

Adam Steinhardt and Zaahn Johnson discuss the why having trust in your inbound marketing strategy is so important.

As a specialist inbound marketing agency and HubSpot Platinum Partner, we often see impatience to get results get in the way of tried and tested inbound strategies.

What is inbound marketing?

Inbound marketing is the process of creating content for your website that guides your prospect down the sales funnel.

Unlike Pay-Per-Click, which creates a charge every time, inbound marketing takes patience as you build up your search engine profile using white hat SEO techniques.

In this episode of HubnSpoke, we discuss the benefits of setting your strategy and then pursuing it.

The benefits of blogging are substantial, but, to be a successful content marketer, you need to persist.

What do we love about HubSpot this week?

Zaahn talks about how much she is enjoying the new HubSpot Dashboard.

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It's one of the great benefits of the HubSpot Automated Sales and Marketing software in that it is always updating and improving.

Adam likes the progression of the Blog Composer Tool, a great benefit for writing copy and lead generation ideas.

Marketing managers and content curators will love this feature in the future.

Talking about what we would like to change, we focus on how much The Kingdom SEO team would love to have categories for managing the search engine keywords.

The Kingdom team talk Inbound 2016

Excitement is growing as the schedules get locked down and the suitcases come out of the garage for the huge event in Boston for all HubSpotters, sales professionals and inbound marketing experts.

See Adam Steinhardt talk at #Inbound16 at 4:15pm Wednesday November 9th.

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Written by Adam Steinhardt, covering topics like Inbound Marketing Content Marketing HubSpot

About The Author


Adam Steinhardt The Kingdom Chief Executive Officer. After 14 years as a pole vaulter, representing Australia, Adam was the founder and Managing Director of Next Byte - Australia's largest Apple Reseller back in 1995. After ten years in the business, he sold out and in 2009 founded The Kingdom. As CEO, he is the head of the HubSpot Inbound strategy, creative direction, account management and making sure that your business profits by using our services. Adam is Inbound, HubSpot and Partner Certified by HubSpot. In September 2015 The Kingdom was presented the HubSpot International Partner of the Year award, and International Rookie of the Year Award. You can find Adam Steinhardt on Facebook Twitter Google Plus LinkedIn this website

Speak to The Kingdom, today. We are a Platinum HubSpot Partner and software developers. Discover how our Inbound Marketing and Lead Generation techniques help Californian, Melbourne, Sydney, Brisbane, Gold Coast, Perth and Adelaide businesses to grow sales using the HubSpot Sales and Marketing platform. Headquartered in Irvine California, with our growth hackers located in Adelaide South Australia, we provide digital marketing and social media services for your business. We are Australia's leading Inbound Marketing Agency and the Hubspot International Partner of the Year 2015.

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