My new friend was intrigued greatly by the notion of inbound marketing and how it works. It's always exciting to explain - for two reasons.
We moved on to social media and she asked me about Facebook - Did I know anything about it, and could I answer this question for her?
“Why is that when I have been looking at certain online stores, when I cross to Facebook I get an Ad for that retailer on my side bar feed?”
Excellent question… Have you experienced this before?
Here is a pretty straightforward explanation as to what occurs…..
It is a brilliant marketing method for retail and eCommerce businesses, an easy way to engage a shopper who has been to your site - possibly started a purchase but not completed the transaction.
It can be a bit tricky to deal with the Ad Manager on Facebook - so we are always happy to help, give us a call and we can give you some tips over the phone.
See you on the channels…..
Zaahn Johnson Zaahn is The Kingdom's Operation Director and leader of the social media team. As a social media expert, she knows the importance of great content and routinely creates fantastic copy that makes our clients attractive to their consumers. Zaahn is HubSpot Accredited, Inbound Accredited and a Senior Account Manager. Zaahn travels twice yearly to the USA to attend Social Media Marketing World and Inbound and is a professional social media and HubSpot Trainer. You can find Zaahn Johnson on Twitter LinkedIn this website