What is Pixel Tracking?

What is Pixel Tracking

What is Pixel Tracking

Pixel tracking involves the insertion of a special line of script attributed to a single pixel image which sites in your website footer. This code passively tracks user interactions on the page - the things that it tracks depend on how the pixel was generated and which platform or framework it is based on.

Pixels can track activity on the whole site, or just one specific page, like a checkout page, or a product page on an eCommerce store. 

How do I get it working?

There are a few ways to do this on different sites. It's a bit of a black art, but if you get it working then your website can really get working for you. The Kingdom digital marketing team can help you get pixel tracking working for your website today. It's possible to work pixel tracking into your Facebook marketing strategy and even Facebook Mobile. It's a key reason why you have a Facebook page.  

Facebook allows you to remarket to people that have visited your website, because of pixel tracking.

It can also be used to enhance your Google Analytics, and Google AdWords.

To learn more about what makes a fantastic website, download our free e-book

About The Author


Adam Steinhardt The Kingdom Chief Executive Officer. After 14 years as a pole vaulter, representing Australia, Adam was the founder and Managing Director of Next Byte - Australia's largest Apple Reseller back in 1995. After ten years in the business, he sold out and in 2009 founded The Kingdom. As CEO, he is the head of the HubSpot Inbound strategy, creative direction, account management and making sure that your business profits by using our services. Adam is Inbound, HubSpot and Partner Certified by HubSpot. In September 2015 The Kingdom was presented the HubSpot International Partner of the Year award, and International Rookie of the Year Award. You can find Adam Steinhardt on Facebook Twitter Google Plus LinkedIn this website

Speak to The Kingdom, today. We are a Platinum HubSpot Partner and software developers. Discover how our Inbound Marketing and Lead Generation techniques help Californian, Melbourne, Sydney, Brisbane, Gold Coast, Perth and Adelaide businesses to grow sales using the HubSpot Sales and Marketing platform. Headquartered in Irvine California, with our growth hackers located in Adelaide South Australia, we provide digital marketing and social media services for your business. We are Australia's leading Inbound Marketing Agency and the Hubspot International Partner of the Year 2015.

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