So how much does it cost to do content marketing? How do you measure the right level of investment? What can you do to get started without spending huge of amounts of money?
How much does content marketing cost? Sure, there is a cost to content marketing, but the chances are there is a bigger cost for your business by not doing it - going broke! The internet is providing consumers with more power than ever before.
Your website needs to have great content to help your prospects come to trust you. If you don't have the content, then you run the risk of being (easily) beaten on the global stage by smarter, sharper marketing companies.