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Rundle Place '77 Lunch Bell'

The Kingdom Rundle Place 77 Lunch BellThis non-traditional campaign was implemented to entice new visitors and encourage the Adelaide CBD lunch crowd to eat at 77, the international food court at Rundle Place, Adelaide’s newest shopping destination.

Remember the elation of hearing the lunch bell while clock-watching during a math lesson? The Kingdom wanted to recreate that feeling.

In January 2015, The Kingdom was nominated by Campaign Brief as the second-most creative agency in Adelaide. With the growing shifting sands of the digital revolution, we decided to pivot and become a value-added reseller for publically listed company HubSpot.

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