You might find yourself thinking about the businesses around you and why they are using social media channels.
Who would need to look at my posts?
Who cares about what we do?
Some of the businesses we have helped grow with more sales have started with no social channels.
Here’s some top information on some amazing social tactics.
Blog
This is a great way to inform people about what you do and why you do it. You might be the best in your field of expertise - so tell people why, but most importantly, tell them how you can help them.
Your blog can be about anything. Sometimes, it can be fun to throw in a random post—you might entertain someone or involve other people in your business. Sharing the personality of your business should not be feared.
We often throw a question to our crew, and some of their answers are funny, interesting, enlightening and often straight-up weird - but they are our team. Our clients have liked learning more about The Kingdom team, which helps make our brand more personable and likeable.
LinkedIn is a great platform for networking with other professionals. It provides a great opportunity to share your blog stories, promote career opportunities, and grow your following with professionals, sometimes the decision-makers in the sales process.
Often referred to as an employment tool, LinkedIn is used extensively by our company to promote our free seminars and share great, helpful blog articles. We also learn from it—most of the key influencers from our industry have a strong presence on LinkedIn.
Are you on LinkedIn? Talk to our team of Adelaide social media experts to see how to get it working for your digital marketing strategy.
People love to see images, and the easily digestible nature of pictures makes Instagram a digital marketing dream. It might be a photo of the mechanic working on the Header, or Sharon from Accounts using the new Nespresso machine for the first time, anything can be a great photo.
The use of hashtags and tagging allows you to interact globally. Tagging Nespresso might even get the company to repost your image!
Twitter is in the moment, which is perfect for the fast-paced market. If something awesome is happening in your business, tweet it out! I continue to be stunned at how easy it is to grow your follower base.
Click here to discover why Twitter is the 51st Shade of Grey.
While we hear negatives about Facebook all the time, there are many positives as well. Video on Facebook will achieve a higher reach than images and words, so video blogging—vlogging—is a surefire way to get your message out to your likers (who might just be customers one day).
Facebook is a great way for your customers to praise you. If you have provided good customer service, your likers will likely refer you. Remember, Facebook is often the first place people look for you!
Youtube
Youtube is where you can store all your videos. Customers can subscribe to your channel and keep up to date with your latest vlog. You can tag here also - which becomes a great way to increase your google ranking.
There are other channels, too, but these are just some of our favourites. So before you use social media, give it some thought, research it, look at what is happening around you, and think about how you shop these days. Is the internet the first palace you visit for research? You better believe it is.
SPEAK TO THE KINGDOM AND DISCOVER HOW OUR INBOUND MARKETING AND LEAD GENERATION TECHNIQUES HELP MELBOURNE, PERTH AND ADELAIDE BUSINESSES GROW SALES FAST USING THE HUBSPOT™ MARKETING AND CRM PLATFORM.
