Is humour the way to a customer’s heart?
No matter what industry you’re in, we all have the same goal and that is to ‘engage with the customer’. There are many ways to truly engage with a customer through emotions and actions such as: trust, honesty, respect, loyalty etc. But I think the strongest way to truly engage with a customer is to keep it ‘real’, and one of the best ways of doing that is through humour.
Some businesses might see this as a challenge, especially if you deem yourself as ‘serious’, but there is always a way to utilise humour and the Western Australia Police have given the best example of that. When we think of the police we often think of sad and unpleasant stories or get angry at them for the parking fine we got. We don’t normally think of the police and feel that we ‘engage’ with them on a personal level.
WA police got over 100,000 likes.
This is why a recent post on their Facebook page garnished over 100,000 likes. It was shared and commented on hundreds of times and the Western Australia Police had instant connection and rapport through humour.
What did they do? They capitalized on something topical and added their own twist to it.
Everyone was talking about the new Cadbury and Vegemite chocolate, so they took a photo of the chocolate with their lego police play set and posted the following:
Western Australia Police‘Suspicious Package’
WA Police are currently investigating a suspicious package that was left at Police HQ this morning. Forensic officers are currently testing the contents of the package, however, it is yet to be determined whether the two key substances are unstable when combined.
Seen in a New LightThousands of people now view the police in a new light from that one Facebook post, they realised that they are ‘real’ people too.
This was such a strong post and the WA Police have continued to include humour when they can. It’s all about engaging with your customers, and in this example for the WA Police, it’s about gaining respect from the community and they managed to do that.
Keep it Real
Whether it’s on social media, in a client meeting or at a function, try and add an element of being ‘real’ in there, try utilising humour where you can. Don’t google the top 10 jokes of all time and write them on cue cards, or ripping out Dad joke after Dad joke ... just keep it REAL.