Are you a HubSpot user looking to get the most out of the powerful sales and marketing software platform? The HubnSpoke team is here to help you with all your inbound marketing challenges. Are you wanting to get more leads and sales from your content marketing?
CEO Adam Steinhardt and social media expert Zaahn Johnson dig deep into the hidden features of HubSpot.
This weeks features is a brand new feature from Inbound 2016, the Lead Flows function.
Lead Flows allow you to easily create pop up windows to harvest email leads. Lead Flows is a part of the Marketing Free platform from HubSpot.
A lead flow is HubSpot's take on a pop-up form. There are three components to a lead flow --- the callout (initial pop-up, with a button), the form (which appears once the button in the callout is clicked), and the thank-you message.
You can now create four types of lead flows.
This is how HubSpot described it in their press release on November 9, 2016.
Lead Flows, a part of the former Leadin product, allows HubSpot Marketing customers to create pop-up forms. But, are pop-up forms truly inbound? It really depends on the intention and execution -- but non-interruptive or annoying pop-ups can be inbound, and the data proves they work.
AWeber found that using a pop-up form for obtaining blog subscribers converted 1375% better than a traditional form.
For more data, and what truly makes a pop-up form inbound read this post on should marketers use pop-up forms?
Within HubSpot now you can create your own pop-up forms, and easily insert them on your content. To get started just head to the Products & Add-on screen and click "activate" under Lead Flows. Once activated a new options called Lead Flows will display under the Content menu and will guide you through the form creation process.
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