Episode 22 - Discovering Hidden Features In HubSpot: Part 4 Lead Flows

 

Are you a HubSpot user looking to get the most out of the powerful sales and marketing software platform? The HubnSpoke team is here to help you with all your inbound marketing challenges. Are you wanting to get more leads and sales from your content marketing?

CEO Adam Steinhardt and social media expert Zaahn Johnson dig deep into the hidden features of HubSpot.

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This weeks features is a brand new feature from Inbound 2016, the Lead Flows function.


Lead Flows allow you to easily create pop up windows to harvest email leads. Lead Flows is a part of the Marketing Free platform from HubSpot.

A lead flow is HubSpot's take on a pop-up form. There are three components to a lead flow --- the callout (initial pop-up, with a button), the form (which appears once the button in the callout is clicked), and the thank-you message.

You can now create four types of lead flows.

This is how HubSpot described it in their press release on November 9, 2016. 

Lead Flows, a part of the former Leadin product, allows HubSpot Marketing customers to create pop-up forms. But, are pop-up forms truly inbound? It really depends on the intention and execution -- but non-interruptive or annoying pop-ups can be inbound, and the data proves they work.

AWeber found that using a pop-up form for obtaining blog subscribers converted 1375% better than a traditional form.

For more data, and what truly makes a pop-up form inbound read this post on should marketers use pop-up forms?

Within HubSpot now you can create your own pop-up forms, and easily insert them on your content. To get started just head to the Products & Add-on screen and click "activate" under Lead Flows. Once activated a new options called Lead Flows will display under the Content menu and will guide you through the form creation process. 


Are you looking for a database storage option for you HubSpot content? Our inbound marketing experts dig into the power of HubsDb three months after it was released.

Are you a HubSpot customer? Would you like a free audit on the performance of your HubSpot Portal? We provide free audit and recommendations.

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Written by Adam Steinhardt, covering topics like Inbound hubnspoke HubsDB Content Marketing

About The Author

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Adam Steinhardt The Kingdom Chief Executive Officer. After 14 years as a pole vaulter, representing Australia, Adam was the founder and Managing Director of Next Byte - Australia's largest Apple Reseller back in 1995. After ten years in the business, he sold out and in 2009 founded The Kingdom. As CEO, he is the head of the HubSpot Inbound strategy, creative direction, account management and making sure that your business profits by using our services. Adam is Inbound, HubSpot and Partner Certified by HubSpot. In September 2015 The Kingdom was presented the HubSpot International Partner of the Year award, and International Rookie of the Year Award. You can find Adam Steinhardt on Facebook Twitter Google Plus LinkedIn this website

Speak to The Kingdom, today. We are a Platinum HubSpot Partner and software developers. Discover how our Inbound Marketing and Lead Generation techniques help Californian, Melbourne, Sydney, Brisbane, Gold Coast, Perth and Adelaide businesses to grow sales using the HubSpot Sales and Marketing platform. Headquartered in Irvine California, with our growth hackers located in Adelaide South Australia, we provide digital marketing and social media services for your business. We are Australia's leading Inbound Marketing Agency and the Hubspot International Partner of the Year 2015.


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