Orange is the New Black - Time To Get Out Of The Technology Jail?


What tech lessons are there from Piper in Orange is the New Black?

Netflix has a winner with the story of Piper Chapman and her time in jail. Netflix released it in one big bang and it went nuts around the world. But this is a different orange. I'm referring to the Orange of HubSpot.-

HubSpot is the new Black

HubSpot, whose domination of orange as a corporate colour is symbolic of the new black - this being global tech companies changing the way we do business and live our lives.


For those that don't know, HubSpot is an automated marketing program that has 15,000 customers, in 90 different countries.

HubSpot is valued at USD$1.7billion on the NASDAQ and is just eight years old. It's global popularity is such, that in September, 13,000 people will take over Boston for the annual Inbound Conference.

HubSpot is a big business, combining the power of tech into marketing, to become a leading MarTech company.

Throw in Xero, Salesforce, Uber, Air BNB and hundreds of other dynamic cloud-based tech, and the new black - disruptive technology - is producing dynamic life changing productivity gains, delivered by the cloud.

The Geeks Shall Inherit the Earth

This was the catch cry of the 90's. It's true. They have. IT is dominant.

Time to get out of the Technology Jail?

Remarkably, in Australia I still hear many executives born before 1969 say "I don't understand computers". The date is key, as everyone after that birth year used computers in schools.

I'm not sure what is more frightening, running a company today without understanding computers or admitting to it?

In the hit Netflix show, Orange is the New Black, lead character and prison inmate Piper Chapman, eventually stands up to her fears and fights back against her meekness.

In Australia, HubSpot is hardly known. This is a little scary, in a global economy why are we missing the party? As a business owner/manager/executive, can you afford to not know what Automated Marketing Software does?

The question is, how are you going to survive in a global economy completely dominated by the productivity gains that come from technology?

Are you caught behind the times on technology? Is this affecting innovation in your business? Are you restricting marketing and technology improvements because you secretly fear or don't understand the technology revolution?

If so, then it is time to learn from Piper in Orange is the New Black, and confront your fears head on.

The good news is we are here to help, come to our free content marketing seminar and you can discover why HubSpot is making such a big impact. We promise you will not regret the effort.