How do you measure ROI on social media?


An effective social media strategy is hugely important to a business’s success. It’s how you promote your content, and it gives you the ability to reach your consumers in a more informal, friendly setting.

However, with an abundance of social channels to use, keeping track of everything can be a little tricky. Passwords flying here and there, each platform has its own little quirks and methods of analysis, not to mention the constantly changing algorithms affecting the way we can reach our audience.

With all this and more to keep track of, it’s easy to get a bit lost or overwhelmed.

The biggest issue with all this is that when it comes time to present your findings to the bean-counters of your business, it can be hard to get the concrete analytics on the results you need to argue your case.

How can you show ROI on social media?

At The Kingdom, we work with an incredibly powerful platform called HubSpot. This automated marketing platform brings together all aspects of marketing into one, easy to use platform. That's right - no more trying to remember a million different passwords. No more sheepishly asking your IT specialist to reset your password for the hundredth time this week.

One login, one platform, one incredible piece of software.

HubSpot has remarkable social publishing tools

The greatest part of the HubSpot platform, as a social media specialist, is the social media tools made available to you. You can publish, monitor and interact on all of your accounts, as well as schedule well into the future.

But wait, it gets better.

Attached to the social media section of HubSpot is the social media reporting tool. This is an incredibly powerful, and useful, feature for a number of reasons. This tool gives you hard, reliable numbers and statistics on your social media posts such as:

  • Comparing the performance of the individual platforms
  • Comparing the performance of the individual channels
  • Analysing the success of social media posts associated with your campaigns
  • Analysing your reach


Eye-opening analytics

My favourite part of this reporting tool is that it tells you what your most successful post was in terms of engagement, giving you the ability to reassess what you publish to get a higher success rate. It also keeps track of your net fans and followers, as well as how many clicks came through to your website from your social media efforts.

With this HubSpot tool, you are flung into a golden age of social media, where everything is trackable and nothing is a mystery. How incredible is that!

For those who struggle with their social media campaigns and efforts, don’t worry - help is at hand. To help you out, our social media experts are offering a free social media audit of your business, identifying what’s working...and what’s not. We can help you to get back on track. If this sounds like something you are interested in, sign up for a free social media audit,.

Otherwise, I’ll see you on the channels.



Written by Zaahn Johnson, covering topics like Web Digital HubSpot Digital Marketing Social Media

About The Author


Zaahn Johnson Zaahn is The Kingdom's Operation Director and leader of the social media team. As a social media expert, she knows the importance of great content and routinely creates fantastic copy that makes our clients attractive to their consumers. Zaahn is HubSpot Accredited, Inbound Accredited and a Senior Account Manager. Zaahn travels twice yearly to the USA to attend Social Media Marketing World and Inbound and is a professional social media and HubSpot Trainer. You can find Zaahn Johnson on Twitter LinkedIn this website

Speak to The Kingdom, today. We are a Platinum HubSpot Partner and software developers. Discover how our Inbound Marketing and Lead Generation techniques help Californian, Melbourne, Sydney, Brisbane, Gold Coast, Perth and Adelaide businesses to grow sales using the HubSpot Sales and Marketing platform. Headquartered in Irvine California, with our growth hackers located in Adelaide South Australia, we provide digital marketing and social media services for your business. We are Australia's leading Inbound Marketing Agency and the Hubspot International Partner of the Year 2015.

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