Transforming a brand perception is no easy feat. Transforming an already established brand perception from a low-brow product to a desirable, luxury want, is even harder.
Only by creating a highly strategic competition to highlight the brand, then owning the “new” perception it created, could we make all of this happen.
Using a uniquely created Facebook application which was promoted with a selection of hero photography and supported using a range of above-the-line advertising, C Coffee became a known and trusted barista coffee service, shedding its previous “service station coffee” image.
In January 2015, The Kingdom was nominated by Campaign Brief as the second-most creative agency in Adelaide. With the growing shifting sands of-the digital revolution, we decided to pivot and become a value-added reseller for publically listed company HubSpot.
Adelaide Airport wanted a unique and interesting Christmas marketing campaign for their award winning main airport ...SAGA Gridiron Advertising Campaign
Gridiron South Australia (formerly SAGA) needed a promotional campaign to recruit new players. A provocative headline ...Glam Adelaide Website Gets Finalist at AADC
Creating a modern day blog is much easier now in 2015 than it was back in 2010, but this did not stop The Kingdom team ...How Can Your Business Seriously Afford To Be ...
Time to get social and make your business known We see it every day in managing our customers that social media is a ...