C Coffee 'Seriously Good Baristas'

C-Coffee-Billboard

Transforming a brand perception is no easy feat. Transforming an already established brand perception from a low-brow product to a desirable, luxury want, is even harder.

Only by creating a highly strategic competition to highlight the brand, then owning the “new” perception it created, could we make all of this happen.

Using a uniquely created Facebook application which was promoted with a selection of hero photography and supported using a range of above-the-line advertising, C Coffee became a known and trusted barista coffee service, shedding its previous “service station coffee” image.

In January 2015, The Kingdom was nominated by Campaign Brief as the second-most creative agency in Adelaide. With the growing shifting sands of-the digital revolution, we decided to pivot and become a value-added reseller for publically listed company HubSpot.

About The Author

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Adam Steinhardt The Kingdom Chief Executive Officer. After 14 years as a pole vaulter, representing Australia, Adam was the founder and Managing Director of Next Byte - Australia's largest Apple Reseller back in 1995. After ten years in the business, he sold out and in 2009 founded The Kingdom. As CEO, he is the head of the HubSpot Inbound strategy, creative direction, account management and making sure that your business profits by using our services. Adam is Inbound, HubSpot and Partner Certified by HubSpot. In September 2015 The Kingdom was presented the HubSpot International Partner of the Year award, and International Rookie of the Year Award. You can find Adam Steinhardt on Facebook Twitter Google Plus LinkedIn this website

Speak to The Kingdom, today. We are a Platinum HubSpot Partner and software developers. Discover how our Inbound Marketing and Lead Generation techniques help Californian, Melbourne, Sydney, Brisbane, Gold Coast, Perth and Adelaide businesses to grow sales using the HubSpot Sales and Marketing platform. Headquartered in Irvine California, with our growth hackers located in Adelaide South Australia, we provide digital marketing and social media services for your business. We are Australia's leading Inbound Marketing Agency and the Hubspot International Partner of the Year 2015.


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