Quarter Club Brand Identity

QTR-Club-Logo-557803-editedThe Quarter Club, South Australian Olympic Fundraising Club, were looking to overhaul their brand livery at the beginning of a new Olympic cycle.

The colours and circular similarities to the Olympic logo were used to tie in with the purpose of the club. We also wanted to freshen up the brand to relate and appeal to a younger than ever member base, and allow their recruitment to be conducive.

We created a brand, letterhead, business cards, pull-up banners, animated lead-in to video content and invitations for the club to use for its various fundraising functions. 

In January 2015, The Kingdom was nominated by Campaign Brief as the second-most creative agency in Adelaide. With the growing shifting sands of-the digital revolution, we decided to pivot and become a value-added reseller for publically listed company HubSpot.