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Athletics Australia 'Experience Amazing' Advertising Campaign

We created intriguing billboards, posters, tickets and collateral material for Athletics Australia, emphasising the amazing athletic prowess of its athletes.

We endeavoured to put into perspective the athletic achievements by comparing times and distances of athletic performances to landmarks and well known things.

For example, showing exactly how far the best long jumpers in Australia can jump and how high a pole jumper jumps.

 Athletic-Billboard