Pixel tracking involves the insertion of a special line of script attributed to a single pixel image which sites in your website header. This code passively tracks user interactions on the page - the things that it tracks depend on how the pixel was generated and which platform or framework it is based on.
Pixels can track activity on the whole site, or just one specific page, like a checkout page, or a product page on an eCommerce store.
How do I get it working?
There are a few ways to do this on different sites. It's a bit of a black art, but if you get it working then your website can really get working for you. The Kingdom digital marketing team can help you get pixel tracking working for your website today. It's possible to work pixel tracking into your Facebook marketing strategy and even Facebook Mobile. It's a key reason why you have a Facebook page.
Facebook allows you to remarket to people that have visited your website, because of pixel tracking.
It can also be used to enhance your Google Analytics, and Google AdWords.