Email marketing is a fabulous way to grow your business but it is a highly competitive place to play. Daily, millions of messages are delivered to inboxes all over the world. So how do you get read? How do you get your message across. As an inbound marketing agency, The Kingdom spends plenty of time working with email marketing. Discover some secret tips we have learned, that help you get your message heard.
Use your prospect's name in your email. You love your name. It draws attention to you. We are inherently called to attention when somebody calls our name. Use this in your emails where possible.
Make sure you are relevant to your customers and importantly are trying hard to solve their problems. Answer their questions, become the Wikipedia to their challenges.
Talking about yourself is not interesting, trade it up to talk about how you help your customers. Nobody likes the ego maniac at a party. The digital world is no different. Talk about your customers, not yourself.
No doubt your product or sevice is incredibly fantastic and amazing, but you need to run with the warm and fuzzies before your start telling the customer how awesome it is or you are. Speak of the benefits and the solutions your product provides, before you talk up your awards and how amazing you are.
Segment your lists and tailor make the message to the people that are in your audience. Spend the time to get your lists up to date and divided. The HubSpot automated marketing program is great at list segmentation and gives you the power to access the appropriate marketing list.
Sound strange? Are you talking to the top of the funnel, middle of funnel or bottom of the sales funnel? There is a difference. Top of the funnel is introducing your business. Middle of funnel is all about how your product or service compares. Bottom of the funnel is all about price and how to buy your product. Pick one and stick to it.
Make your email relevant and include a call to action that gives the reader the chance to discover more, giving you a relevant ROI.
If you can. Using HubSpot we can A/B test the emails and the headlines. At The Kingdom, we send varying emails to discover what resonates with our customers. Use this feedback to refine your message and understand what headlines are working for you and your customers.
Your website should be a power-packed point of discovery. Providing rich information for your customer to learn more about how you help them.
It's easy to let your publishing deadlines slip, but remember, regular email builds loyalty. It's consistency that leads to pipeline fulfillment. Be hard on yourself and hit your deadlines. Make them important and understood internally and adhered to.
What is Sales Pro by HubSpot?Sales Pro is a fantastic app from HubSpot. Sales Pro allows you to see who is opening your emails, and when they do it. This gives you instant, real-time feedback on the popularity of your publication.
Create a blog then send an email pushing your subscribers to the blog. Once your email is sent, break up the best parts of the blog and make 4-5 tweets. Then fire up a Facebook post, LinkedIn post, Google+ post, all driving traffic back to your blog. This grows your website traffic.
Keep a track of your record opens, record click rates. Pin it up in the office, make it matter. Use these stats to motivate you to be better all the time with your content.
Let's face it, who wants to be bored by content that is right out of the 1980's corporate public relations handbook?
Be interesting to your customers. Throw away the fear of being incorrect. Strive to entertain and delight your customers.
Give away your precious knowledge and be interesting, not just a corporate propaganda machine.
Make sure you are consistent with the publishing routines for your customers. If they expect and appreciate your content, they will look forward to your next publication. If you are good, they will appreciate your message, if not, well, I guess get better is the only option in a competitive business world.
Sales need not happen on the first strike. Woo your customers with your intelligence and free flowing wisdom. Each positive touch point you create makes for a further increase in trust by your prospect. It's rare to make a sale on the first touch, it take patience, consistency and faith in perseverance.
Learn, learn and keep learning. There is so much to learn in the world of digital marketing. By expanding your horizons you get better at what you do, and sales will flow.
The Kingdom are Platinum HubSpot Certified Partners. If you would like some help with your marketing strategy we provide free consulting to work out a course of inbound marketing direction that can get more leads for you.
Adam Steinhardt The Kingdom Chief Executive Officer. After 14 years as a pole vaulter, representing Australia, Adam was the founder and Managing Director of Next Byte - Australia's largest Apple Reseller back in 1995. After ten years in the business, he sold out and in 2009 founded The Kingdom. As Managing Director, he is the head of the HubSpot Inbound strategy, creative direction, account management and making sure that your business profits by using our services. Adam is Inbound, HubSpot and Partner Certified by HubSpot. In September 2015 The Kingdom was presented the HubSpot International Partner of the Year award, and International Rookie of the Year Award. You can find Adam Steinhardt on Facebook Twitter Google Plus LinkedIn this website