I once read an article about a stressed restauranter legitimately complaining about the impact mobile phones had on the behaviour of the customers.
As a lover of Fawlty Towers, I can just imagine how Basil Fawlty would have (not) coped with the modern day digital marketing revolution. Here are 10 great ideas that Basil would never have thought of.
If Fawlty Towers was around today, Basil would have complained about people playing with their phones, not reading the menu, asking staff to take pictures of the patrons before, during and after the meal, as well as patrons photographing the food and posing for selfies. Not to mention the time taken to check in, tweet, update etc. The social act of dining is being interrupted by social media
Dining is being slowed down, and it's much harder for restaurants to please, as complaints go up on social media, making it harder for restaurants to survive.
Poor Basil would have collapsed, and no doubt Manuel would have copped a finger in the eye or a saucepan over the head. Poor chap.
Chances are that, like Basil, the struggling foodie was right about the unfair impact on his business. Which leads me to the question many businesses are challenged by. Do you fight the social revolution or embrace it?
Like all revolutions, life is never the same during and after the uprising. So, here are some tips to embrace digital marketing and get it working for you, even if you want to cling to the past and run with a no riff-raff policy, as Basil did on Gourmet Night.
These tips are for any people in the restaurant game. No doubt Basil, a beast of the 70's, would have not done any of them, but there are lessons to be learned for all of us.
There are so many ways you can harness the power of your customers and their social networks. If you are struggling, speak to our digital marketing experts. We can help you create a fantastic digital marketing environment. Our social media experts can get you working with these, and many other tips, to help you embrace and dominate the social marketing world.
We drive fast sales growth for your business by implementing effective digital and inbound marketing solutions.
Adam Steinhardt The Kingdom Chief Executive Officer. After 14 years as a pole vaulter, representing Australia, Adam was the founder and Managing Director of Next Byte - Australia's largest Apple Reseller back in 1995. After ten years in the business, he sold out and in 2009 founded The Kingdom. As Managing Director, he is the head of the HubSpot Inbound strategy, creative direction, account management and making sure that your business profits by using our services. Adam is Inbound, HubSpot and Partner Certified by HubSpot. In September 2015 The Kingdom was presented the HubSpot International Partner of the Year award, and International Rookie of the Year Award. You can find Adam Steinhardt on Facebook Twitter Google Plus LinkedIn this website