Rundle Place Opening Campaign


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The Challenge:

Coordinate the launch of Rundle Place and generate interest leading into their store opening.

The Solution:

Make Rundle Place stand out from its competitors and establish the centre as the premier fashion precinct in Adelaide.

The Strategy:

Combine traditional and digital media including broadcast and print media to maximise brand exposure. Hold an activation event to get people in store.

66,000 Open Day Visitors

2,912 Facebook fans during first week

6,428 Website visitors

281,844 Total reach