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The Challenge:

Coordinate the launch of Rundle Place and generate interest leading into their store opening.

The Solution:

Make Rundle Place stand out from its competitors and establish the centre as the premier fashion precinct in Adelaide.

The Strategy:

Combine traditional and digital media including broadcast and print media to maximise brand exposure. Hold an activation event to get people in store.

The Results:

66,000 Open Day Visitors

2,912 Facebook fans during first week

6,428 Website visitors

281,844 Total reach 

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