The Kingdom was approached to refresh and energise the existing Haggle Huge television campaign. During store visits it was noted that customers did often ‘haggle’ with staff, but other than the store name this had never been promoted.
We developed a campaign that openly encouraged customers to ‘haggle’, resulting in higher customer engagement in store.
It was also the first Haggle commercial not using ‘hero’ staff members as the actors, resulting in concepts that were faster to market and not burdened with previous negative brand connotations.
