LinkedIn is a powerful and professional social media platform. Why do you need it and what’s the best way to utilize it?
In this episode, our team of social media experts Adam Steinhardt & Zaahn Johnson you how to get the most out of your LinkedIn profile.
What is LinkedIn?
The best way to describe LinkedIn is Professional Facebook, or as we at the Kingdom like to call it "Facebook in a suit".
Linked in is a free social network allowing you to connect with people on a professional level as well as sharing your expertise. It’s a great way distribute content to potential customers such as a website, blog and important articles. Just like Facebook, you can engage and interact with your connections, by commenting, liking articles and sharing. However, it provides some key professional advantages to Facebook.
When you post something on Facebook, only a small percentage of your followers see it. Compared to when you post something on LinkedIn, you will receive 4 or 5 times more reaction, as more people get to see it.You can also connect with people who you wouldn't be able to be friends with on Facebook, such as CEOs and CFOs.
In this Grow Sales Fast Podcast, we discuss a common mistake - companies set up a LinkedIn page and don't use it. Be active with your LinkedIn pages. Keep providing content to them every day.
If you think that you already have a successful Facebook business page, why is it so important to have a LinkedIn page? Find out why in this episode.
Quick do’s and dont's of LinkedIn:
- Create your page with high standards; how would you present yourself in a job interview?
- Use a professional profile picture.
- Complete all the fields.
- Don’t post pictures of food or cat memes.
- Make sure you include information on how you can help your customers.